I want to grow the NYC market to critical mass going after the South Asian demographic.
I can immediately think of several NYC-specific hacks. For instance, some that would be immediately deployable in Jackson Heights, Queens.
I've lived in Brooklyn NY for over 10 years, and I had South Asian roommates for 6 years (college and after), which has led to having many South Asians in my circles of friends.
I also have a lot of personal experience in NYC-based promotion 'hacking' (I've successfully promoted a lot of my own events/classes in the past).
Send me a message if you'd like to brainstorm on a call,
all the best,
Lee
In marketing all starts with your target group: who exactly are then (no, South Asian 20-35 is not enough), where do they eat, where do they gather, what is the preferred sport or activity, what are their fears and hopes, ...
How is your product helping your target group, why using you instead of your competitors?
Based on this, you can come up with ideas.
Many startups didn't spend enough time on the above definition and get stuck from the marketing point of view. I'm happy to spend some time with you to put all you have in your head concerning target group on paper and test some growth hacks idea.
Talk to you soon :)
Serena
Here is $10,000 worth of information for free and in a nutshell.
Concentrate on the 3 M's. There are actually 7, but 3 will do for now. These are Market, Message, and Media. They come in that order.
Who is your target market (customer, clients, buyers, users, etc.)?
Tailor your laser focused message for this target market.
What is the best media mix to get your message to that market?
Here's what you do...first, make it an offer that is so incredible that they cannot resist. Secondly, do all the work for them. Make it so easy to make the purchase now that they can do it virtually without effort. Thirdly, give them an incentive to act right now. Fourthly, offer an almost unbelievable guarantee. Fifth, offer a bonus for acting now. There are many other incredible steps, but these steps should help the novice to the professional sell anything.
Whether you are selling B2B or B2C, you have to focus on selling to only one person. You can actually sell to one person at a time while selling to millions at a time. They are one and the same. Don't get off track, what we call digital marketing selling is just selling in print. And that has not changed since Cluade Hopkins wrote "Scientific Advertising." Really long before he wrote the book.
The secret to success: I have had the pleasure of knowing and working with some of the biggest names in business, celebrities, actors, entrepreneurs, business people, and companies from startup to billion dollar operations. The number one reason for their success is doing what they know and love while doing it in new, creative, and innovative ways.
Ask, Ask, Ask. Have thick skin and learn from each "mistake." In a short while, the market will tell you what you need to do and who and what you need to ask. But get started now even if that just means asking a contact on LinkedIn.
While you are thinking, think big and think of something at least 1% better, newer, or different. And being cheaper is not a winning strategy.
Best of luck,
Take massive action and never give up.
Michael
Michael Irvin, MBA, RN
