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Clarity

Scott Faranello

UX expert, author, teacher, mentor and true believer in the power of combining UX, data and analytics to prove that good design is worthy of your investment, but only if you know where to look, what to look for and what to do with this valuable information once you find it.

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Interaction Design Digital Strategy User Interface Design UX/UI Design Data Analysis Digital Storytelling User Experience Strategy

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User Experience Designer, Teacher, Mentor, Coach

UX expert, author, teacher, mentor and true believer in the power of good design. If you're struggling with a problem, need advice, coaching, mentoring or just want to bounce around ideas, give me a call. I am currently a Director of Digital Experience, a mentor and consultant of numerous projects from Design 101 to complex mobile apps. Whatever your question, I am here to help.

Digital Business Strategy, Data and UX

When customers succeed, companies succeed. It's really a simple equation that is often misunderstood. Good design is much more than simply hiring a UX designer or researcher for usability studies or wireframes. Good design is a mindset that everyone on the project team needs to fully embrace and follow. Only then will digital goals be realized and project objectives achieved.

If you have questions about upcoming or current digital projects that are customer facing, give me a call. I have been involved in many projects in a variety of industries and one thing I have learned is that good design does not concern itself with industry. Good design only concerns itself with how users behave and successful projects focus on that behavior and design for the most efficient path to customer success.

If what I am saying makes sense and resonates with you, give me a call. I'm looking forward to helping in every way I can.

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Scott Faranello answered

Should I hire an expert to improve UX of our product?

Are you still seeking an answer to this question? Happy to help. Please let me know. - Scott

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User Experience

Business Strategy

Early-stage Startups

Scott Faranello answered

How can we measure customer experience surrounding the launch of our website?

This is a large, important question with no single or simple answer.

Data and data analysis is key, as well as tracking what users are actually doing on your website. This can be done using Google Analytics and very inexpensive tools to see what users are actually doing, such a Crazy Egg. To do this correctly and effectively, requires having someone on your team with UX expertise who has done this kind of post-launch customer/user tracking and analysis and has acted upon the findings with measurable results.

Bottom line, the simple answer to your question is to hire a As someone who does this work every day, I will tell you that there are no magic answers. Do it well and your website does everything you and your customers/users want and expect it to do. Do it not so well will be forever confusing and you'll just be guessing and not knowing whether anything you are doing is doing anything.

My advice is to take the plunge and hire the right UX pro and realize the full potential of your investment.

Thanks!
Scott

Happy to discuss further!
https://clarity.fm/scottfaranello

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Customer Experience

User Experience Design

Usability Testing

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Member since October 2018