Dominate Categories You Re-Frame.

Created 6 years ago in Sales & Marketing / Growth Strategy

A changed position can change everything. Most market categories are filled with noisy, copycat companies that confuse buyers. Some companies have a rare opportunity to create a completely new category, others can create value by re-framing their existing category. I bring proven success to both and know how to clearly design and execute category strategies and operational plans that have resulted in fast growth, acquisitions, and IPO.