I join forces with entrepreneurs and start-ups to strengthen their consumer understanding and to lead with an empathetic, human-centered approach to strategy and problem solving.
Additionally, I take on a handful of individuals to support them in their growth. I focus with them on softer critical skills such as to embody a holistic and confident approach to their work or technical skills to further develop skills in Consumer Insights or Design Research.
My experience combines mixed research methodologies which result in a unique breadth and depth to my work. I'm naturally fascinated by the human experience, injecting creative and proactive approaches to learning, story-telling, strategy and recommendations. My work as a counselor provides a special lens to problem solving and empathetic, actionable solutions.
Stepping outside of our own minds and into the hearts and lives of consumers pays dividends. Enhancing your consumer understanding will not only be fun, it will help you de-risk and focus to make positive changes in the world.
