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Clarity

Ryan Draving

Philadelphia, Pennsylvania

B2B SaaS revenue growth strategist. Worked with Hubspot, Quickbooks, Accelo, more | Guided multiple companies to acquisition | Co-founder of 8 and 9 figure companies | B2B testimonials (See LinkedIn for more): "Ryan's B2B leadership helped shepherd our company to the #1 largest privately held in our industry." | "...helped Comcast Business achieve significant gains." | "More qualified signups at a lower cost per conversion." | "Ryan's campaigns generated warm leads with 9% of our C-Suite targets." | "..instrumental in more than doubling our average customer value." | "...provides consistent, critical improvements to our lead generation..." | "...brilliant strategist..." | Head of Strategy at Muhl.co | Lead Generation, SEO, PPC, and Sales Coach for Fortune 500 CMOs, Inc 500s, and Silicon Valley Startups | Senior Marketing Methodologist at Philly Marketing Labs | VP Marketing at Empire Covers | Executive Director at VegVine (acquired by HSUS) | SEM / PPC, SEO, B2B & SaaS Revenue Growth, Marketing, Sales, Analytics, Marketing Automation, Pardot, Marketo, Salesforce, Partnerships, Viral Marketing, Lead Generation.

$5.83/min

59 Calls

43 Reviews

39 minutes
Avg. call

Digital Marketing Inbound Marketing SEO Marketing Strategy Conversion Optimization Enterprise Sales Google Analytics E-commerce Social Media Lead Generation Linkedin for Business

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Paid Search / PPC / SEM

Ran Google AdWords accounts generating millions in revenue. PPC experience in Google AdWords, Bing / Yahoo PPC, LinkedIn PPC, Facebook PPC, Twitter PPC, display advertising, Taboola, Outbrain, AdBlade, AdRoll, retargeting / remarketing, Commission Junction, more.

Search Engine Optimization / SEO

Achieved top 1-4 rankings for 82% of their 100 highest value short-tail keywords for a Fortune 500. Beat out Walmart, Autozone, and 100+ other competitors for critical keywords with my ecommerce startup, ranking #1 and #2 on top value two word phrases. SEO/PPC consultant to Inc 500s (and 100s), Fortune 500s, and Silicon Valley startups. My link building campaigns have driven thousands of links from high authority domains - 100% organic.

B2B Sales and Quality Lead Generation

Created sales teams, built pipes, personally closed millions of dollars of sales over the past 10 years while building internet businesses.

Answers 42
Reviews 43

Answers

Ryan Draving answered

Will using both Google Adwords Auto-Tagging AND Manual Tagging with UTM variables create any tracking problems in Google Analytics?

Manual tagging + auto-tagging (utm_term={keyword} along with autotagging) will create problems with the data in GAnalytics (duplication, etc) but if you use your AdWords parameters in the format of kw={keyword} then there won't be any problem. If you want help, set up a call.

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Web Analytics

Google Analytics

Google AdWords

Ryan Draving answered

What’s the best online courses teach me marketing Research would like to find an excellent sources teach me marketing research A to Z Introduction

Hi Hamza, from what you're saying, it sounds like you want to learn marketing strategy more than marketing research. That said, https://digitalmarketinginstitute.com/ is the most trustworthy of those sites, and is a great one to go with. I'd recommend https://www.edx.org/ as well.

In my experience, the most demanded marketing-related specialties are technical marketing automation and CRM coordinators and administration (hubspot, salesforce, adobe experience), then Google Ads, then marketing content creation, including social media. Affiliate marketing is not in high demand at all.

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Marketing Research

Digital Marketing

Online Marketing

Ryan Draving answered

What is the most efficient and ethical way of a UK expat getting a visa in the U.S?

1) Get a job offer from a friend or connection who runs a US business... or...
2) Offer your services at a significant discount to a local worker.

Work visa is the fastest, easiest way. Still not easy, but better than marrying someone for a visa.

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Immigration

Ryan Draving answered

Looking to propose niche revenue generating service to Postal services - USPS,. CPC, similar to Iron Mountain- how would you approach this?

Having worked with one of the big 3 in Iron Mountain's space, I would advise partnerships with companies already partnered with USPS, DHL, etc. If you want help targeting and reaching strategic partners quickly, let's chat on clarity.

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Business Strategy

Strategic Partnerships

Proposal Writing

Ryan Draving answered

Taking over the family business. Where do I start?

Find someone in that industry and give them a path to partnership. If you want DIY training for online marketing, you can try MarketMotive (nationwide business marketing) or CompeteLeap (local business marketing) or Lynda (random assortments of tech training). If you want to discuss your business specifics, let's chat on Clarity - send me a message about the type of business you're in so I can let you know if I can help or not.

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Small Business Development

Marketing Strategy

Growth Strategies

Ryan Draving answered

How to start an eCommerce site with imports?

#1)
PROVE THE ASSUMPTION: Start with a dropshipper's existing products to figure out what sells best before you spend money on manufacturing and warehousing. Amazon is perfect for this - they will pay you 4%-10% to promote 253,000,000 products (http://bit.ly/1q2M85R) - you can sign up at https://affiliate-program.amazon.com/ Alternately, get very small amounts of the product (maybe even just buy some from a competitor) and try selling them on ebay and amazon. Nothing hurts more than having $50,000 of imported product gathering dust in your fulfillment warehouse while listening to a voicemail from a debt collector.
#2) SOURCING
There are several options here. Many people prefer Alibaba.com. Warning - if you use Alibaba, you are stepping into a tank of pirahnas. There are more scam "manufacturers" on Alibaba than real ones. Use Escrow or AliSecure Pay if you buy. If the supplier says they only take T/T, Western Union, Moneygram - just say no! I prefer American Made when possible. If you're like me, try Ariba's Discovery Service - http://bit.ly/1q2NFZu - which will allow you to find suppliers with a physical presence in the USA. Note: Many things can be made on demand (someone purchases, one gets made and shipped) instead of in 500+ manufacturing runs. Start there if you can - Books on CreateSpace.com, Clothes on CafePress.com, Playing Cards on MakePlayingCards.com, etc - to test out your exact product.
#3) START YOUR SITE
This is an entire topic in itself. One of the fastest ways I know for newbies to start in e-commerce is with a SquareSpace.com store. Other options include GoDaddy.com and BigCommerce.com. If you can stand to use the templates they provide instead of trying to customize them, you'll save yourself a lot of hassle and expense - customization usually looks terrible unless a designer/coder was hired to do the work. If you do customize, find someone on odesk.com or elance.com.
#4) MARKET
Figure out where your competition is advertising. Are they getting free, "organic" SEO results on Google? Using social media to drive billions of dollars of sales? (NOTE: That was a joke - don't count on social media as the nucleus of your marketing campaign. Please!) Are they paying for Google ads ("PPC"), buying email lists, using strategic partnerships for promotion, relying on shopping portals, using banner advertising, or something else entirely? There's probably a good reason - figure out what it will take to play in those waters. At the same time, try to find a small enough niche that you can win in it.
#5) BEWARE
Be careful about artsy things. If someone is attracted to something artistic, it's usually because there is a story behind the art for them, or because it's cheap. If you're going to try to sell artistic things, you may want to consider doing some serious research first about who has been successful in that area. Look at etsy.com to see handmade artsy items (very cool).
#6) WORTH A LOOK
Worth checking out as you start your journey: Art.com, yessy.com, Artfire.com, ArtPal.com
#7) DEEP FOUNDATION
If you need help, reach out for a 15 minute call and we'll discuss a go-to-market strategy specific to your goals.

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eCommerce

Import

Import/Export

Ryan Draving answered

What is the best website to get contact information of company executives (email)?

Try Dun & Bradstreet (DNB.com) to buy email addresses with one time fees instead of monthly subscriptions. I get them for free using an automated combination of tools that allows me to target specific people. If that's something you want, request a 15 minute call, which will be enough time for me to walk you through the set up.

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Entrepreneurship

Marketing

Sales

Ryan Draving answered

How might one find a good tech startup writer for a few articles per week?

Find someone on Elance.com for a fast hire. LinkedIn.com for a more targeted approach at someone looking for a full time job... but expect a standard recruiting/hiring cycle time-wise. TextBroker.com will get you through in the meantime with pay per word writers on demand.

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Writing

Feature Articles

Content Writing

Ryan Draving answered

What is the best way to bid on a website domain auction?

I acquired Referable and other big domains by reaching out to the owner directly when they were not listing it. That's the best way to get a discount. Regarding Flippa, if you bid and it doesn't get accepted, try following up with them in 2 months via LinkedIn, email, or phone (search Google for WHOIS DomainName to find contact info). They may realize by that point that they are not going to get as much money as they were hoping for and be willing to part with it for less - especially if you establish a personal relationship and rapport, and they believe in your vision for the URL. Funny, but it matters to many people (domain squatters not included).

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Domain Registration

Business Strategy

Domains

Ryan Draving answered

Editing HTML email is a pain. I use Interspire's self-hosted software. Is there an app or website where I can edit HTML email without editing in code?

Set up a free account on MailChimp. Use their drag and drop visual editor. Click the "HTML" tab and copy the code. Paste it into Interspire. Remove any MailChimp-specific code.

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HTML emails

Email Marketing

Email Design

Ryan Draving answered

Too much for a first date? What would you expect? Want to go to a hookah bar and take a picture of one of their pipes and bring them in a poster.

We've done something similar, but by delivering pizzas. You can get them talking about you before you come in if you have it delivered, wrapped in gift paper, with a mysterious, clever, anonymous note complementing their pipes. Then drop in and ask if they liked the poster. It will probably go something like, "What poster... oh, the wrapped one? We loved it! Was that from you? Hey Bob, here's the mystery poster guy." Tell them you love their pipes, and that the one on the poster was one of your favorites. Then figure out if they are able to produce pipes faster than they can sell them (if they want to generate more demand). If so, ask what they've been doing so far that's worked, and why. Then you are starting to get at the pain point that you may be able to address, and as you continue asking more of the right kinds of questions, they will eventually want to know more about you, how you can help them, what it costs, if similar clients work with you, etc. I'd need to learn more about you and your goals and customize a detailed flow chart we build for clients at Referable.com. It's a sales flow chart for these types of conversations, leading from establishing rapport to getting to closing a sale on the (typically) second meeting. If you'd like the extra help, schedule a call with me at www.clarity.fm/ryandraving

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Marketing Strategy

Bootstrapping your business

Small Business Coaching

Reviews

My call was Ryan was extremely helpful. He provided me super solid feedback on what I was looking for based on market insights, which saved me tons of time rather than testing different approaches myself. His suggestions were also very actionable and easy to implement. I am actually positively surprised about how efficient and to the point this short call was and would definitely recommend reaching out to Ryan

Miray Ozel Source: Clarity

Ryan over-delivered to say the least! He laid out a complete plan for us to generate high-quality SQLs. Already in the process of implementing Ryan's recommendations. Thanks again!

Nathan Gotch Source: Clarity

Ryan has exceptional experience in Digital Marketing. His insights and feedback gave us clarity and action items to improve our marketing awareness and lead funnel. I highly recommend Ryan for anyone looking to transform their marketing plan.

Rami El-Chafei Source: Clarity

Thank you, Ryan, for the great advice!

Andreea Bughiu Source: Clarity

Excellent call. I appreciate the specific, next level insights that Ryan provided in such a small window of time. Very valuable!

Byran Robinson Source: Clarity

Ryan was on-time and professional. We discussed team organization and structure which he provided a number of thoughtful questions and comments. He offered to review a document after the call for me regarding a specific seo team member strategy which I really appreciate. He also gave us a few items that should be on our near term road-map to add to our internals teams execution items.

Samuel Saxton Source: Clarity

I thought the discussion was good, but I don't think it's worth the price point. At least for me. There are tons of resources on Clarity, but $8.33 is super expensive. I think this is only worth it, if you have a very specific/complicated question.. or ask your salesforce account rep or someone cheaper.

Vishal Gurbuxani Source: Clarity

I have a lot of background in SEO, but Ryan really understands how to integrate all of the different pieces of SEO into a cohesive, really exciting strategy. Time with him is highly valuable - and he goes out of his way to focus on my needs and goals rather than trying to sell me anything. Time with Ryan is without question a very, very good investment!

Jose Escalante Source: Clarity

Right on the spot. Couldn't be any better. Highly recommended.

Jyot Singh Source: Clarity

Ryan was straight to the point. I appreciated that he respected my time - he even had a list of topics prepped so we wouldn't have to waste time at the beginning. Gave useful confirmation that we're on the right track. Thanks Ryan!

Lance Johnson Source: Clarity

Ryan's rapid-fire strategic brilliance is exactly what I needed to solidify the blueprint for my next two months of building my business. Couldn't be happier, and I will be back for a third call with Ryan in March after I accomplish this phase of the plan.

Stacy Brown Source: Clarity

Member since July 2012