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Clarity

Ron Srebro

New York City

Over 20 years of experience in every tech role imaginable in startups

Former VP of Innovation @ Gett - (Ride sharing, 4 to 1500 people in 4 countries) Also: Entrepreneur (3 startups), Mentor, Husband, Car racer (wannabe), recovering software developer (sometimes falling of the wagon)

$4.17/min

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Technology Product Strategy Marketing Strategy Innovation IT Solutions

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Marketplaces & Ride-Sharing

After 7 years at Gett a $1B ride sharing company, I know more about marketplaces, incentives, drivers, passengers, users than I ever thought possible. As VP innovation focused on growth and as Managing Director focused on operations, sales, marketing & PR.

Product Innovation

Throughout my 20 years of working, I've always looked at things from a different angle, helping myself, my companies, and my peers to think differently and see differently. I'll help you ask questions, challenge assumptions, and arrive at drastically different conclusions.

Pointing the Right Way

I can quickly point you the right way in the search for your answer. Do you go with Wordpress or Wix? Do you really need Salesforce or a CRM system?

Vendor Validation

Over 20 years I've worked with many tech vendors.
I know to call them on their BS without hurting the relationship, and help deliver the solutions you want.

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Answers

Ron Srebro answered

What is the best way to market a low cost product online when factoring in the cost of customer acquisition?

I've watched different companies struggle with customer acquisition, and I myself struggled with it. I doesn't matter if its a physical product, a service or an app. Attention costs a lot of money, usually more than we can afford.

Paid acquisition should never be your main driver of new users, it will almost never pay for itself on its own. The only way to create a sustainable business is to have enough organic growth. I would suggest using your marketing budget not on generating direct sales but rather on cultivating channels that can grow organically.

There are many ways you can achieve this. Some tactics that are commonly used: Offer free products in exchange for "honest" reviews (https://www.amazon.com/gp/vine/help).
Find influencers (read people that are active on social media) that might have interest in your product, in your case - outdoor people - hikers, travelers, etc. Send them free samples, ask them to recommend it to their users if they like the product.

Another avenue I would suggest exploring is going to B2B or B2B2C. Camps & resorts for example would be places that probably have interest in product. Reach out to them, send them free samples. Offer them to purchase it, or to sell it in their gift stores.

I would be happy to discuss this further, answer questions and offer more advice.

Good luck,
Ron

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Member since December 2018