Marketing advisor to many sucessful start-ups. Proven expertise across verticlas. Creator of disruptive growth stratgies.
Have executed many successful content marketing strategies: From creating user personas,editorial calendar, to media assets - blogs, videos, infographics, and email campaigns - my content strategy is designed to creats more engagement and generate sales enquries as per the proposed marketing plan. Some projects are outlined below:
1) Created Content Strategy - for a Global Life Insurance company. Created online content strategy (blogs, native Ads, infographics, videos, polls) to engage the customer and build mindshare for the brand and its core message. This laid down the blue print for editorial calendar for the brand with content buckets, content ideas, content samples, media reference and content brief.
2) Cretaed content marketing strategy for HRtech company. Created the editorial calendar and various media assets such as blogs, infographics, landing pages, you tube videos, email campaigns etc. These initiatives resulted in more website traffic and increase in sales enquries leading to higher revenue for the organization.
I have degned many successful go to market strategy for start-ups. Right from customer profiling, recruiter product and offers, campaign design, messaging and communication, my go-to-market strategies enable organizations to launch their product with competive advantage and acquire customers easily. Some project outlines are given below:
1)Hepled a Music learning App. to establish proof of proof of concept by enrolling first set of over 100 customers for paid up plans, ad later helped the product to launch in 2 other metro cities.
2) Set up new business vertical for a an insurance company and helped it acquire customers by designing robust go to market strtaegy and generating over 6000 monthly customer enquries.
3) Onboarded freelance music teachers on a music learning platform by designing a go-to-market strategy by designing a mix of positioning, communication, media mix, and recruitment srategy.
I have designed growth strategies for may start-ups. My stregth lies in creating growth strategies across functions - products, pricing, go to market and customer acquisition - that help organizations achieve their business objectives faster and in a cost effective way.
1) Enhanced value proposition of any existing product by bundling it with allied coplementary benefits and increased the price points to be able to absorb the marketig cost and distribution cost(commission) and contributed over 30 million (INR) in revenue with 18 months of the launch.
2) Set up a new business vertical for a finacial services company by selling new channel for a D to C product. Generated about 6000 sales enquries monthly and generated abou 10 million (INR) annual incremental reveneue.
3) Undertake Business transformation for an orgnization by revaming product portfolio and brand revamp and helped it re-position itself as a leader in HRtech space. This helped the organization raise two rounds of funding.
I have executed many successful branding and re-branding projects for start-ups. With a view to creating strong differentiation, my branding strategies are based on deep consumer insight and compettive landscaping that gives clear advantage to the brand- reinforcing greater brand recall and loyalty. Some projects in brand building are outlined below:
1) Business Transformation through brand and product revamp for a HR organization.Revamped the product portfolio and the brand to help my client transition from a HR services to an HR tech solution organiation, thereby helping it raise two rounds of funding.
2) Revamped the product and brand by re-designing a weak product proposition of a gadget servicing company, into a robust one by re-working on offerings, pricing, positioning and distribution of the product. The outcome was to grow sales exponentially and command distributor's active participation & loyalty.
3)Brand revamp of a telecom company by leveraging Mother brand's brand equity to strengthen the brand equity of a struggling vertical (sub-brand) within a business group that led to thought leadership, higher revenue and enhanced ease of business for the client.
I have executed many successful Perfomance marketing projects: From identifying the right TG, to creating a robust media plan of organic and paid campaigns, and adopting proven landing page strategy and innovative campaign ideas my lead generation plans are based on analytics and are ROI driven. Some project details are outlined below:
1) Generated over 6000 leads/per month for a leading insurance player by cretaing a marketing mix of online, co-branding, and mass media advertising. Introduced many 1st time in the industry campaign ideas.
2) Generated leads for a luxusry cosmetic brand by designing email and SMS campaigns. Designed the landing page and created CRM engagement plan to also push their cross-sell and up-sell product propositions.
3) Designed marketing mix and media plan for generating sales enquries for B2B client. Used ggogle Ads, Linkedin Ads, content marketing and email marketing to increase the number of leads by 50% and ensured the sales funnel optimization to enhance the revenue collection propoortionately.