I’m the Founder & Strategy Partner at Brandself, a seasoned Brand, Design & Digital Strategist with over 15 years of experience in blue-chip marketing and advertising organizations such as Ogilvy, Publicis Groupe, McCann, BBDO, and more. Throughout my career, I’ve successfully navigated the Global, AUNZ, and APAC markets, delivering exceptional results across various categories. I’ve served as Strategy Director for prominent brands at leading advertising agencies and received industry recognition for my work, including The EFFIE Gold. I also had the honor of being selected as a first-round judge for The EFFIE Awards in Australia. Recently, I was invited to join the Head of Planning Forum at The Account Planning Group in the UK. I'm proud to be one of the four female leaders in Australia recognized for breaking societal barriers, selected to join hipages Group’s Empower Women Leadership Program.
Affectionately known as #TheSmilingStrategist, I actively engage in strategy work for both small and large marketing and communications organizations. I tackle a diverse range of strategy briefs, spanning brand, creative, culture, digital, design, PR, employer branding, shopper strategy & planning, and excel in winning new business pitches while driving sustainability conversations forward. As a Strategy Teacher at the esteemed Miami Ad School and a Strategy Mavin at Mavardo Australia, I’m passionate about sharing my expertise.
Interested in working together or grabbing a coffee? Get in touch!
