Roger Aerni has over 20 years of experience in Marketing, Communications and Brand Management. After long standing practice in the marketing division of a global financial services provider with sojourns in New York, Lausanne, Mumbai and London, he took over the rebranding of a leading language learning centres company. After that, he has worked as CEO for a cross media advertising agency for several years before love brought him to the Austrian Tyrol. Here he has managed the most important destination brand in the Alps for seven years. Since 2010, he has passionately provided his knowledge to leading brands in the tourism, services and manufacturing industries. Roger Aerni is lecturer in Brand Management at the Salzburg University of Applied Sciences. Furthermore, he acts as Evaluation Expert under the Horizon 2020 Research and Innovation programme of the European Commission.
