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Clarity

Rob Payne

Marketing, Strategic Planning
CRM - Customer Relationship Management
Loyalty Programs (including Aeroplan, Air Miles)
SEM, SEO
Digital Strategy. Social Media Engagement, Social Media Listening, Optimization of Paid, Owned & Earned Media.
Data Analytics, Consumer Segmentation, Social Media Analytic Platforms
Marketing Communications (Brand and Direct Response). Media Strategy
Consumer Affairs, Telemarketing

$1.67/min

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19 Reviews

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Digital Marketing Social Media Marketing Strategy Marketing Communications Advertising Marketing Strategy Direct marketing Analytics CRM Social Media Strategist

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Social Media Engagement

Social Engagement

CRM

Customer Relationship Marketing

Digital

Strategy, SEO, SEM

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Reviews 19

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Reviews

Our agency has enjoyed a long standing working relationship and partnership with Rob and his Marketing & Communications Team at Nestle Canada. Rob's integrated marketing insights, of consumer groups and retailers, brought tremendous value to the process and led to many outstanding digital and promotional campaigns. Rob's a motivational leader, with amazing experience, insight and passion.

David Schmidt Source: LinkedIn

I had the pleasure of working with Rob on the Nestle Infant Nutrition business. It was remarkable how quickly he integrated himself with the team and made a profound impact on our CRM program. He's a strategic thinker with a deep understanding of the digital space and he greatly contributed to achieving one of our highest-performing years. And equally important, Rob is a compassionate leader and a true master at nurturing relationships with those he works closely with. I hope to have the opportunity to work with him again in the future.

Josey O'Connor Source: LinkedIn

Rob is a very solid leader, smart marketer and a class act. He took a chance on our agency and allowed us in at Nestle when we hardly deserved to be there. Over a couple years he was a guide and a supporter of Colour, and of everyone on his team. Performance flourishes with the kind of support and leadership that Rob provides ... and every step of the way is a pleasure.

Chris Keevill Source: LinkedIn

Rob is a consummate professional who consistently demonstrates his expertise and leadership in the realm of consumer services. He is a strong team player and the type of person that makes sure the job gets done, both effortlessly and immediately. I worked with Rob on a number of deadline driven initiatives and was impressed that he would always make himself available, even if it meant working late during the evening or on a weekend. He is a pleasure to work with and brings a great sense of humour to the workplace. I would highly recommend Rob for any management role!

Selena Fiacco Source: LinkedIn

Rob is a pleasure to work with and a highly effective team member - solution orientated and an expert in his field.

Madeline Wolkove Source: LinkedIn

I have worked with Rob over the past 5 years on a wide range of Consumer Insight and communications initiatives on behalf of Nestle Canada. Rob is a consummate professional, extremely focused and knowledgeable marketer. Without hesitation, I would recommend Rob to anyone looking for a seasoned marketing expert.

Michael Booth Source: LinkedIn

Rob is one of hte most insightful people I have ever worked with in the area of digital integrated marketing. He was invaluable to my team in developing a better understanding of how to communicate with our most valuable consumers in the digital space.

He is a pleasure to work with. Very bright, very reliable and manages tough situations easily. I'd highly recommend Rob!

Mark Cecchetto Source: LinkedIn

I worked with Rob very closely on a number of difficult situations. He always provided a strong insight and recommendations that were clear manageable. Rob diligently worked after hours with us a numerous issues and was always there to lend his expertise. He has a calm and approachable style that assisted in keeping everyone on task and moving things forward.

Eddy Morassutti Source: LinkedIn

The characteristics that come to mind for me when describing Rob include ~ thoughtful, focused, direct, decisive and collaborative, just to name a few. I can say from experience that Rob holds dear his relationships with his colleagues and his business partners, he has this innate ability to effortlessly rally those around him to accomplish great things.

Rob, it’s an absolute pleasure to have you as one of my clients!

Michael Azulay Source: LinkedIn

I work with Rob in his role at Nestle Baby and have appreciated his commitment to an exemplary customer experience for new parents participating in their program. Rob is an experienced CRM and marketing professional who understands the importance of targeted communication to develop key customer relationships. Rob can synthesize information effectively and can easily identify opportunities for program improvement and efficiencies. He has been a positive influence in the integration of data management techniques which are now supporting a multi-channel approach to new customer acquisition. Rob is a strategic thinker and is effective in a team environment where energetic performance and out-of-box thinking is encouraged and rewarded. Rob understands that quintessential customer service is the basis for ongoing brand recognition and category leadership. Rob has been a positive influence in Nestle's integrated business approach to the market and I have enjoyed his resolve and professionalism.

Michael Watters Source: LinkedIn

I had the chance to work with Rob on several projects. Rob is very reliable and always ready to tackle new challenges.
He knows how to integrate himself in a new team fast and always welcome other's point of view.
Rob is a valuable member of our nutrition team, is actionable and a great communicator.

Julien Bissuel Source: LinkedIn

Member since November 2013