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Clarity

Robin Stock

Taiwan

Living in multiple locations across Asia for almost 15 years, currently in Taiwan and Hong Kong. Supporting manufacturers and brand owners wanting to access the markets of Greater China. Managed market entry for large global FMCG brand to China end-to-end.

Director Tienli Group (Hong Kong, Taiwan). M&A Projects Europe to China. Formerly Global Informatics Management Team Roche (Switzerland and APAC). Product-Specialist, lecturer and author.

$2.00/min

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Business Development M&A Business Strategy IT Management Market Analysis International Trade Market Entry Business in China APAC Regulatory Affairs

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Developing Markets in Greater China

Located in Taiwan and Hong Kong, I'm offering guidance and advice for anybody doing (or planning on doing) business in the Far East.

Whatever your plans are, my main objective is to identify practical solutions that are economical and implementable. This may include many specific things, below an extract of the subjects most discussed:

- General market overview Greater China / APAC
- Business Plan, including costs, time and risks
- Pitfalls, things to avoid (and things to do)
- How to find, access and manage sales channels
- How to do brand promotion
- How to handle product registrations & certifications
- Manage B2B and B2C support
- Inter-cultural team communication
- Manage product registration and certification
- Legal matters: DA’s, IP / patent
- Logistics, distribution, customs
- Merger & Acquisition topics

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Robin Stock answered

What is the right role of a brand's website in the Chinese market?

Although in China, social media channels like WeChat or Weibo are paramount for brand promotion, a traditional brand web presence is still important. Especially for established brands outside China, a brand's website is seen as a "business card" and always contributes positively to a validation process done by Chinese B2B sales networks.

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Robin Stock answered

Is it better to start a business before moving abroad, or after?

This depends on the nature of your business, the requirements on how to develop it and on the locations involved.

I'm not aware of your case, but I'd suggest that you are starting in a familiar environment (UK?) and then work remotely from anywhere in the world. This means lesser risks (language, regulatory framework, support...). Of course working remotely becomes rather challenging if you are running a "nuts & bolts" operations like a restaurant or a logistics company.

You can then establish a presence outside the UK in a 2nd step, to expand your network but also to show commitment to that new market. Furthermore: depending on where you go, having a "home base" in the UK can be leveraged as an advantage.

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Member since September 2019