As a dynamic marketing professional with over 10 years of APAC e-commerce experience in Rakuten, Alibaba and global brand in-house EC manager, I have a demonstrated ability to drive digital marketing initiatives, foster user engagement, and lead successful campaigns across multiple marketplaces and diverse markets. My expertise spans key regions including Japan, South Korea, China, Taiwan, and Southeast Asia, where I have consistently delivered results tailored to regional consumer behavior and platform nuances. Leveraging my strengths in digital marketing, data analytics, and sales growth, I excel at shaping immersive brand experiences and generating impressive ROI. Drawing from my in-depth knowledge of both global and APAC marketplaces, I bring strategic insights and cross-market agility to deliver impactful and scalable marketing outcomes.

A digital business leader with 19 years’ global experience in driving revenue growth in high margin, technical services with focus on APAC markets. Expert in customer led marketing solutions that deliver incremental ROI through data / analytics leadership.

Living in multiple locations across Asia for almost 15 years, currently in Taiwan and Hong Kong. Supporting manufacturers and brand owners wanting to access the markets of Greater China. Managed market entry for large global FMCG brand to China end-to-end. Director Tienli Group (Hong Kong, Taiwan). M&A Projects Europe to China. Formerly Global Informatics Management Team Roche (Switzerland and APAC). Product-Specialist, lecturer and author.