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Clarity

Robbin Block

Greater Seattle Area

30+ years in marketing from the trenches to the cloud. Digital focus, traditional principles. Business model comes first. Produce and host radio show “Minding Your Business" -- The Voice of Seattle Small Business, and author of “Social Persuasion” -- marketing and social media strategy for small business. MBA.

$2.50/min

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6 Reviews

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Email Marketing Online Marketing Marketing Communications Marketing Strategy Public Speaking Small Business Strategic Consulting Business Modeling Website Promotion Creative Strategy

Answers 4
Reviews 6

Answers

Robbin Block answered

To launch a beta product, I am struggling to align marketing strategy with content strategy. Any directions please?

As always, marketing strategy starts at the top with product, distribution, price, promotion, customers and competition. A successful promotional strategy is based on positioning, messaging and branding, as applied to advertising, PR, personal selling and sales promotions. Then, you need to understand these components before you choose the communications vehicles and know what to say to compel visitors to take action.

It's difficult to build awareness with social media alone, depending on the product or service of course. You may want to try social media as part of a broader PR campaign to drive people to a specific landing page at your website, with the call to action to provide an email. Be sure to give a good reason why they should in relation to your offering's ability to fill their need competitively.

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Marketing Strategy

Launch Of New Products

Robbin Block answered

How to assess consumer market size? We Have a consumer app for prediabetic iPhone users...

This 2012 study from Deloitte may give you some insights for extrapolating an estimate: http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_chs_2012_mhealth_HowMobileTechnologyIsTransformingHealthCare_032213.pdf

For example, 247 million people have downloaded a healthcare app. 60% were for weight loss and exercise. Of the 13, 600 downloaded for iPhone, 5.3% were for chronic conditions. "Mobile technology supports increasing consumer engagement in wellness, prevention, and treatment programs, as well as chronic disease management. Pilot studies in diabetes and hypertension management have shown improved outcomes through remote monitoring."

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Go-to-market Strategy

Marketing Strategy

Robbin Block answered

When hiring a creative firm to work with our branding needs, what are some questions and deciding factors we should ask and evaluate?

In addition to what's said above, find out if you'll be a big fish in their pond. In other words, the value of your account in relation to their other business will influence the level of attention you'll get.

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Brand development

Branding & Identity

Corporate Branding

Robbin Block answered

For my first job I'll be in charge of Marketing & PR for a 2 year old startup. How do I proceed?

I agree with Maddie. If you're asking that question, you've been assigned the wrong job. Perhaps it's excusable if they have no money to pay for a marketer, but with 14 people reporting to you, that doesn't seem to be the case. I wonder what they're thinking.

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Social Media Marketing

Online Marketing

Public relations

Reviews

Swift, Solid and Sure, Robbin does it all whether large or small. Her insight, direction & follow through are on the mark and with in the budget. Her leadership presents the image needed, based upon the companies vision with-out taxing resources or the bottom line.

Peter Kelly Source: LinkedIn

Robbin was able to crash through the demographic - psychographics inertia to highlight relevant data for my business. She saved me the time, money and resources I would have wasted running the wrong direction. Thank you Robbin!

Peter Carter Source: LinkedIn

I have been following Robin and her company BLOCKbETA for some time now. I've also had the pleasure of conversing with her. I found her to be very personable. The BLOCKbETA web content is very informative. I look forward to reading her book in the future. I would highly recommend Robbin for her expertise.

Chik Quintans Source: LinkedIn

Robbin helped me refine some marketing materials. I've found Robbin to be easy to work with, prompt and skilled in her craft. Her feedback was specific and resulted in a much stronger product.

David Belgum Source: LinkedIn

Robbin was always ahead of the curve in her creativity, originality, ability to see opportunities where others did not, willingness to support and develop others, and her outstanding expertise in marketing. Very few people have the depth and breadth of knowledge and experience that Robbin has and the talent she has in sharing that for the growth of others.

Patricia Kelley Source: LinkedIn

We recently employed Robbin to complete a Market Assessment for a start up company engaged in developing an anti spam software product. Robbin was able to bring enormous value to the process by :
a) Providing a proven methodology & approach
b) Her focus on proving the product was financially viable as a business
c) Providing Market Research and Competitive products & services
Robbins frank, pragmatic, and very candid comments based on her extensive experience in marketing were absolutely invaluable.. but they also saved us a great deal of money!
A unique Consultant. Highly Recommended!

Barrie Day Source: LinkedIn

Member since July 2013