Branding is misunderstood. It is not colours, and pretty pictures. It is deeper than that, much deeper.
Why does Nike make commercials that get people to burn their sneakers? Why doesn't Starbucks offer a $1 coffee day? Why is Apple laptops twice the price of their traditional competitors?
The answers lie in their corporate beliefs.
I've opened and operated six traditional businesses in the past ten years. Four of them were multi million dollar operations.
As a consultant, I work with entrepreneurs to discover their brand values.
I have a real life Master's Degree in Business, although it's so long ago and so far out of date, my experiences far outweigh it.
Outside of consulting and business ownership, I mentor 10 budding entrepreneurs and I work with a local college as an entrepreneur in residence.
In my spare time, I regularly teach a class on branding, visibility and marketing strategy to new entrepreneurs.