For over 25 years I've helped both leading brands and startups plan, design and execute campaigns that:
- Build Brand Identity and Awareness
- Differentiate Products & Services
- Stir Consumer Emotions and Create Brand Interest
- Drive Traffic and Sales
- Generate Positive Word-of-Mouth
- Capture and Grow Market Share
My background and experience include leadership roles at a variety of top agencies, client-side positions at a Fortune 100 company and leading retailer, and being an entrepreneur.
Don't make the mistake of letting tactics drive your marketing and advertising decisions.
The most effective, and enduring, brand building campaigns have a rock solid foundation of customer insight that drives strategy to deliver a unique, compelling and meaningful experience for customers.
When your advertising and marketing strategies are aligned to support and strengthen your unique brand experience your brand will grow rapidly. But without this foundation, success will be elusive and your brand will struggle to see a return on your tactical efforts.
As me about conducting a "Storytelling Workshop" for your brand. It's a fast, affordable and powerful way to get the insight and strategy you need to market and advertise more effectively.
Learn more about me at https://www.linkedin.com/in/richardtaylor/