Founder of VC Funded mobile-marketplace, LookBooker (2014-17); McKinsey & Co consultant (2011-13); perfected the blend of strategy & execution
I will review your product and work with you to set either a high-level or detailed product road map and strategy. I will help you prioritize tasks for implementation and set the metrics required to determine product performance. I will help you put in place the tools required to manage your product development and product team (no matter how big or small!) I have experience setting and managing product development for iOS, Android & Web applications.
I will help you set your email marketing strategy, set automation rules, and develop standardized email design. I will help you define the intersection between your transactional and marketing emails and help you set email up as a key customer acquisition and retention lever
I will help review your product for major UX/UI opportunities and help set a prioritized roadmap for implementing these. I will help set the metrics you need to understand UX/UI performance. I have extensive experience with UX/UI, from concepting through to design through to implementation with technical teams
I've raised $1.5M+ of funding from Angel + VC investors. I will help you set your fundraising strategy, create your pitch deck and run you through all the Q & A you will need to raise venture and angel funding.
I will help review or set your brand strategy including identifying your brand voice, identifying areas of opportunity to better communicate your brand, and reviewing and setting brand design. I am obsessive about brand consistency and will help make sure you are too. I have experience building consumer brands, have worked at Coca-Cola, and have a marketing degree
