Lead and manage complex marketing, business development, and advisory projects to drive referrals, attract profitable revenue streams, and build the institution's brands and global presence.
Identify market needs and business development opportunities through market research, competitor analysis, and discussions with key stakeholders and market leaders.
Collaborate with subject matter experts and the creative team to develop and implement comprehensive marketing strategies for the master brand and service lines. Outreach tactics include advertisement campaigns (print, digital, search engine, outdoors), public relations (program interviews, editorials), events (symposium, networking events), and website management.
