rahul singh Experienced Search Engine Marketing Expert

One might think that a boutique travel agency can’t quite compete with the big vacation planning companies, especially with a destination as attractive as Costa Rica. However, with some SEO prowess and strategic content marketing, Australia Good Food Guide (AGFG) was able to grow beyond their expectations and even drop their Google Adwords budget. Initially, the existing taxonomy was reworked to better align with target audience’s search behavior and then optimized to target the ideal keywords (considering both search volume and competition level). Once complete, the efforts moved toward content marketing and link building. Insightful articles were created about topics like food restaurant in Australia, dining restaurants Sydney, top 10 gold coast restaurants, Queensland restaurants, etc. Links were naturally acquired by creating this helpful content, and some industry peers also began linking to IV’s content as they began making waves. By focusing on high quality content better engaged site visitors and produced the natural signals that Google was looking for. CRE began ranking well for some relatively competitive terms like (food restaurant in Australia, dining restaurants Sydney, top 10 gold coast restaurants, Queensland restaurants) and the efforts (and investment) have really paid off.