Jason Kanigan answered:
Hi Diana,
One of the hardest things for a business owner can do is delegate to others. You can hire employees, but hiring subcontractors can be a better solution. It is a leap to give control away, I know, but it is necessary for your mental health. You cannot keep doing it all. I know from personal experience.
The smartest thing you can do is decide at what point it makes sense for someone else to do the work. Most people figure this out using a dollars per hour number, and it is far lower than you might think. Typically around $11-16/hr. And that number should probably be $20 or $30/hr. If it costs that much or less for someone else to do it, you get them to do it. I don't care that they will only do it 80% or 90% as well as you do; for your sanity you have to get them to do it--and get YOU used to getting them to do it.
Yes training will be a bit time-consuming in the short term, and you will have to probably go through a few people to get the right subcontractor you can trust, but it is worth it in the medium and long term.
Now as to other issues in your business. I primarily work with consultants who need to boost their Price, have more personal Power, and increase their Profit. These are all linked, and I bet you are charging too low a figure.
Think about fulfillment--customers don't come in one at a time in nicely paced intervals over the month, do they? No, they come in bunched together. All at once. Like baby birds in the nest with mouths open that need feeding RIGHT NOW; and so all your fulfillment has to be done at once.
I am going to give you two reports that will change your perspective and your results, if you apply the instructions inside.
The first is on Pricing:
https://dl.dropboxusercontent.com/u/62969513/GetItRight.pdf
The second is on Profit:
https://dl.dropboxusercontent.com/u/62969513/SmallBizSalesReport.pdf
And listen to these podcasts explaining the ideas further:
http://www.salestactics.org/crash-course-on-pricing/
All free to you.
With both Pricing and Profit working for you, you'll find Power. And by Power I mean walking into a meeting with a prospect and not giving a damn whether they choose to work with you or not--and YOU are in charge of that decision.
I could easily, and do, charge $1500 and up for the information I am giving you in these reports, plus the personalization for the client.
The net result of applying the information in these two reports will be to get the right kind of clients to pay you well...so you have plenty of profit left over to pay for subcontractors to do the tasks you shouldn't be doing...and have you taking on ONLY interesting, unique projects that will advance your reputation in the marketplace plus your personal skillset and knowledge. That will excite you, no?
Having a packed calendar and splitting your energy between too many clients is crazy. I have done it. You end up drained as you are now. It can be fixed. To do so, you will have to start talking to a different level of clientele, separate the time it takes you to do the work you do from the money you make to do it, and not give away what you know as free consulting.
That's a real change.
And so are the results.
Get back in charge of your business with this expensive course I have just given you.
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over 10 years
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