If you launch a product to a few different countries, does it make sense to do usability testing in all those different countries?

You can of course use analytics that will give you statistics, but will not answer "Why?". Gathering Customer Feedback is crucial and You have to be preprared for low response rates. For better understanding of Customers' interactions with Your site You can use tracking/heatmap solutions (i.e. Crazy Egg or Hotjar). But most important is to define goals and identify steps that lead to them - what do You expect Customer will do or act like? What needs to be done to acheive it? Then start monitor those steps, gather feedback, mae changes and see if this works looking at stats.

Based on my own experience building indie games I'd recommend these Reddit and Slack channels for beta testing: Reddit: https://www.reddit.com/r/AlphaAndBetaUsers https://www.reddit.com/r/playmygame https://www.reddit.com/r/indiegameswap/ https://www.reddit.com/r/freegames Slack: https://www.hamsterpad.com/chat/hashtaggaming https://www.hamsterpad.com/chat/gamedevelopment https://www.hamsterpad.com/chat/indie-game-devs Also, just give it to your friends and family and you can record their interactions with it using something like: https://www.lookback.io/ Finally, some paid options include: https://www.usertesting.com http://ubertesters.com/ https://betafamily.com/ If you want to discuss how best to design customer interviews / questionnaires for your specific app, to assess what you need to change, what to keep, etc. feel free to send me a message, best, Lee

UserTesting can be instructive in terms of understanding whether people understand your copy, CTAs, and intended flows but generally, I've found the quality of their panels to be pretty low. You're almost always getting people who are not your actual users, so the feedback can only be generally applied as above. I find whatever web analytics package or packages you're using are generally able to provide much better insights. I also really do believe in *real* user panels. Buying pizza or offering small financial incentives to real users to click through new flows where they are talking out loud or answering specific questions is going to give far more actionable insights than anything else. What I like to do is take my best guesses as to what's not working or what I'm looking to improve and then discover/validate via real in-person customer panels. Happy to talk through this in more detail with you in a call.

You should try to engage people using social networks, it is easier to spread than email. The conversion rate on emails are low but is still a valid tool for that. Send and email with a simple and objective message that will make people want to try. The best way to have feedback from users is to watch them use the app. You should put them on the hands of everybody that you can and without any instrucions and just watch, don´t even say that the app is yours. Try to do it a lot. If you want feedback from others, you can include the feedback form inside the app and suggest users to answer occasionally. I would also strongly recommend to use a tool as Flurry Analytics. Is the best way to get data from how is the use of the application. Pay attention to those data and be open to change your app a lot, you may need more features or cut some off to make it easier to use. If you need more help please contact me.

Are you talking about actual design mockups (PSD files etc) or just directional sketches that will help illustrate ideas you're having about how to improve the pages? If leaning more towards the former, I'd put yourself in a position to not need anyone else necessarily and just focus on creating wireframe mockups of the pages (no typography or finalization of icons/the skin of the page) and start with the blocking and tackling of each page. wireframing it also let's you more easily bifurcate between the web and mobile UX (if that is a part of what you've identified as an area that can be improved upon) - plus in my experience wireframes give you more of a blank canvas to start with while not narrowing your possible ideation phase with already in-place icons or imagery - basically it lets you work from the feet up each page. Taking this step (with wireframes first) allows you to revise and iterate on your ideas and THEN go find someone to produce mockups/design files in a more streamlined fashion (you dont want to be creating and constantly editing full design iterations as that would be a heavier, cumbersome and most costly process.) I've also found the narration process around wireframes much smoother and easier for inviting other contributors and capturing the commentary of the "why" to go with your "what". Good luck, feel free to reach out if you need any other suggestions or walk to talk through options!