A few simple things to get you started would be :
1. Focus on “Topic Authority,” not just Keywords. Instead of writing one article per keyword, build clusters around a topic.
Beginner move:
Pick 3 core topics and publish 5–10 articles around each.
2. Write for Questions (Search Is Now Q&A Driven)
Most searches today look like:“How do creators invoice brands?”
“What should be included in an influencer invoice?”
Google and AI search prioritize clear answers.
3. Optimize for AI Search Engines. Search is no longer just Google results.
People now search through: ChatGPT, Perplexity, Google AI Overviews.
These systems prefer clear structured information.
Use:
- bullet points
- numbered steps
- clear definitions
Your content becomes easier for AI to quote and summarize.
4. Build “Original Insight”. AI content floods the internet. What ranks now is original thinking or data.
Even simple insights like: “We analyzed 100 creator invoices and found the most common mistake.” can rank extremely well.
5. Internal Linking Is Underrated. Every post should link to 3–5 related posts.
6. Distribution Drives SEO Now. Google increasingly values traffic signals from other platforms.
Content performs better if it’s shared through: LinkedIn, Reddit, newsletters
7. Update Content Regularly. Freshness matters more than ever.
Simple tactic: update posts every 6 months, add new examples, update stats
This signals to search engines the page is still relevant.
8. Use Visual and Multimodal Content
Search engines now index:videos, images, infographics
Add:charts, screenshots, short explainers
Even one helpful visual can improve rankings significantly.
9. Focus on Low-Competition Keywords First
Beginners should target specific questions instead of huge keywords.
10. Build Personal Authority. Google increasingly rewards real experts.
Signals include:author profiles, speaking engagements, social presence, citations. This is why creator experts often rank faster than anonymous blogs.
Most beginners overthink SEO and never start. Here’s what actually works:
Google — and AI tools like ChatGPT — reward people who answer real questions better than anyone else.
Ask yourself: What is my customer typing at 11pm when they’re frustrated?
Write that. Answer that. Repeat.
After nearly a decade in digital marketing, three things I tell every client:
1. Own two or three topics and go deep — not wide.
2. Write like you talk. If you wouldn’t say it out loud, rewrite it.
3. Answer the question in the first paragraph. Don’t make people scroll.
Be useful, be consistent, be real. The rest follows.
The best SEO strategy is to not overthink it and let your current strategy settle. It's so easy to tune it, check, tune it, check. Don't do that. Look for keywords that align well and are popular, get them out there, and let them do the work for a while. If you're spending a bunch of time tuning SEO, you're missing other more profitable opportunities and word-of-mouth/references beat SEO every time.
