Hi, I’m Vipasha (ViJo) — a former Googler turned Creator Economy evangelist, with 15+ years spent building for the internet and the people who shape it.
I’ve had a front-row seat to how the digital world evolves — from launching Google+ in India to working closely with creators across six global markets, helping them turn creativity into sustainable businesses.
Along the way, I’ve worn many hats:
strategist, storyteller, growth nerd, ecosystem builder — and someone endlessly curious about how culture, technology, and creators intersect.
My work has spanned the full spectrum of digital growth:
• scaling creator partnerships
• performance marketing & SEM
• influencer campaigns and brand storytelling
• beauty and eCommerce growth strategies
• global market expansion for creator platforms
But the thread running through all of it has been simple:
helping creators and brands understand how the internet really works.
A few highlights from the journey:
• Speaker at NASSummit, VidCon & Jellysmack events
• Guest on podcasts including HBL, Inc42, Ordinary Women, and Thrifty Titans
• Writer and commentator on creator economy trends and digital culture
• Lady Shri Ram College alum and long-time advocate for women entrepreneurs
Today, I’m building and writing at the intersection of creators × culture × AI, while helping companies, platforms, and founders navigate the rapidly evolving creator economy.
Because the future of the internet won’t be built by platforms alone.
It will be built by creators who understand their power.
And I’m here for that.
