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MenuQuestion for Lead Generation Experts:- Consulting industry. How do we obtain new clients for our startup at a fast pace in consulting market?
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Given that you are marketing your ability to build websites and mobile apps, your website lacks a lot of credibility as compared to other vendors offering similar services. A few specific examples:
Links to what might be apps that your firm has previously built, link to almost illegible screenshots of appstore listings. This shows poor design decisions and raises significant concerns about why you chose to do this.
Too much text that says nothing. There is a lot of text throughout your site that for all of its verbosity doesn't give much detail about what you do, why you're the best at it, and why you should be trusted.
No customer testimonials. This is a big red flag.
Generally, the website does nothing to inspire confidence that your firm is a quality provider of the services you are offering.
I would suggest you focus on simplifying your website significantly, emphasizing whatever recent projects you have done where your customers are willing to offer written testimonials, and link directly to the sites and/or mobile apps.
I'm afraid I must second Tom Williams's criticisms of the website. A high volume of small-font text acts as a deterrent on reading -- particularly online where people are skimming and very trigger happy when it comes to clicking that "back" button. Personally, I skimmed only for a few seconds before abandoning the reading. It seemed somewhat generic, vague, and impersonal. That last adjective is even more true due to the lack of pictures a visitor might identify with.
But your question was, "How do we obtain new clients for our startup at a fast pace in [the] consulting market?"
My answer would be this: Give away knowledge free or dirt cheap. That is, after all, what I'm doing now by writing to you on Clarity.fm. People are more inclined to trust a consultant who has steered them in the right direction already and who initially asks for nothing in return. Even if such "clients" don't pay you, they may recommend you. And that's how reputations are built -- through recommendations rather than through payments.
Criticisms are never pleasant, but they're often very useful. I'm a professional namer and domain investor. So the following little problem sticks out like a sore thumb to me:
ICUBEC INC
I'm sorry to say that this name is a bad choice. It will cause you grief, lose you clients, and cost you money.
Initially I read it as "ICE CUBE INC". Then I looked more closely and was puzzled to see "Eye Cue Beck". Literally, that's how I read it; and I sincerely wondered if it might be a typo for "ICE CUBE INC" due to dyslexia. Then I googled the name and found out it's not a typo -- but, in fact, is meant to be iCUBEc. That's slightly better ... but still non-intuitive and very hard to remember.
Also, the .CO won't do you any favors, since it's prone to confusion with the .COM. For .CO to have any chance of succeeding it must be based on a very familiar word. Your potential customers will have a hard time remembering iCUBEc.co in order to find you. When they get there, the domain name will probably scare them away. And even if they do hire you, they'll have a devil of a time remembering the name in order to recommend it to their acquaintances, who will subsequently forget it anyway.
For all those reasons, I would urge a name change. As hard as it might be now, it will be 10-100 times harder if you wait until your business is more established in order to rebrand.
Create content. Great content! Make yourself a reputation of being the best. Blogs, ebooks (see Hubspots ebooks, they are the best), video blogs answering your clients biggest doubts and concerns.
Share you content through the channels where your clients are and make them sign up before downloadong your content so you acquire them as potential customers.
Even doing meetups and inviting them to speak as "experts" or tell a case where they had an efperience doing x so you start bonding with them.
Hope it helps!
If you give me more details about what you do i could help more.
Note their account has now been deleted!
Create stick, awesomey content on your site. Do it regularly. Share it on social media.
SEO it so it ranks and drive traffic. Drive everyone to your email lists. Provide ever better content via email. Make offers to engage every 10th send. Send more value that you ask for sales. Make your list content incredible so it is highly valued. close 5% to 10% of your list.
Related Questions
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Need a good lead generation strategy for chiropractors for getting new patients. Ideas?
I think Facebook is great for really targeting your audience and you’re on the right track. But I think you can have a better funnel than that. I find, for getting better conversion today, it is better to get your Facebook traffic off of Facebook as fast as you can to your offer and into your funnel. It is more effective for driving actual sales. If you’re just looking for social branding etc. then your funnel might be ok. A very effect strategy is to create either a video or report that you give away to your audience in exchange for an email. It should be something that helps solve or bring to light the problems patients are suffering from and how to go about solving them. Then mention how having a great Chiropractor can solve all of that and can be the most effective way to get ride of the pain. I would also have some things in there that would help them in other ways. Then I would send them to an event or webinar with your top Chiropractor and you in an interview / reveal-all type webinar to educate your lead and manage their fears of going to a Chiropractor. You could tell them that the first step is making an appointment for an assessment. You should make it easy for them to find the best and most effective Chiropractor in their area. You might have a discount on the assessment only available to them for being on the webinar to get them to sign up at the end of the webinar. By the way, once this is recorded, you can make this evergreen so you don't have to do a webinar all the time. As long as you are reaching more and new people with your Facebook campaign you won’t have to change the video all the time. Once you have people signed up to make an appointment, make sure they are also putting a deposit of a 100 dollars or something down. This will increase your show rate for the Chiropractors. Then give them a voucher for that Chiropractor, for more than you’re asking for at the deposit for services, to use with that Chiropractor. Allowing you to prevent cancelations etc. so that their getting their money back in the form of a voucher for services which, by the way, is not a discount and shouldn’t diminishing your Chiropractors Rates. This strategy I have used in several markets that has produced more prequalified leads and patients / customers. Remember to test, track and know your metrics. You’re going to need to make some tweaks in the beginning, but this can be very effective for you. So to recap: 1. Setup a landing page with your offer in exchange for an offer. You can build this in software like Leadpages.net or Megaphoneapp.com 2. Make your offer downloadable if an ebook or white paper or present your video after. I recommend using Wistia instead of YouTube for playback as you will be able to have heat maps of your video to know where your fall off points are. You can also make this page with the software mentioned above. 3. Use an email autoresponder to engage your lead and email them about the event you’re doing after they had time to read or download your materials. Or, if a video, I would just pitch them at the end with a link below the video to automatically register. 4. Put on a webinar with your guest using either GoToWebinar or Google hangouts if you know how to set that up. 5. Make sure you have your appointment getting page with your the down payment created. You can use several different type of scheduling services so you can automatically deliver the lead/ appointment to the chiropractor. To Note: The reason I don’t send the visitor to the webinar first is because it is better to get the visitor predisposed to your information before asking them to commit to a webinar and when you do it the way I played out, you will have a much better show rate. This is it in a nutshell. Obviously there is more to it. If you need another funnel idea I am hear to help. I have used other effective strategies in the past to also make money on the front end to make your advertising free. It just depends on what you want to do and how advanced you want to get. Hope this helps give you some ideas. :) If you need help implementing something like this just let me know.MH
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What is the best way to capture and track referrals directed from a landing page?
There are a few ways to track things automatically, but they get complicated: - referral program software - Give your referrers special URL's with parameters that identify them as the referrer (like http://url.com/?referrer=JohnDoe), then push that value into a hidden form field - Create a separate landing page for each referrer I'd keep things much simpler to start. Just tell your social club that there's a referral program in place, then add a form field on your signup process asking who referred the new customer. If John Doe knows that there's a program in place, when he refers someone, he's likely to tell them "make sure you say I referred you". When the new customer joins, they'll likely remember to enter "John Doe" as the referrer. It's not bullet proof, but it's an easy way to start.CD
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How do you sell prospective student leads (email address, phone number, etc.) to online universities?
I know of a marketing executive at an online university. I will ask him your question and let you know what I find out. Cheers, FrankFF
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How can I go about finding a business partner for my startup?
Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential partner. If possible try to be local when doing so. But obviously, some to use include Startups.co, Basecamp, Inc 500, yesPHX, BetaBulls, MPV, Lean Startup, Lean Methodologies, TechCrunch, etc.HV
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How do you determine if a business idea is worth pursuing?
You ask the customers, and gauge their level of interest. Better yet, get yourself in front of some customers, and instead of telling them what you make or do, ask them what they need. When you notice that many of them need the same thing, and if it is something you can make or provide, you then have a business idea worth pursing.DF
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