Loading...
Answers
MenuHave you ever used a user research recruiter? Do you recommend it for finding participants for user research?
This question has no further details.
Answers
Are you performing a large-scale customer study? Or is this just a smaller focus group gig?
The primary rationale for hiring a user research recruiter would be to obtain a valid, representative sample for statistical inference. If the number of participants is small -- too small to be statistically significant -- then you cross this concern off your list.
Presumably, you know who your ideal users will be. After all, they must be your future customers, right? So if you can't track them down now, then future marketing will be pretty hopless. You can probably contact them on your own without an intermediary.
Another reason for hiring a recruiter might be to inject a buffer layer for impartial selection. Otherwise, you and your colleagues may inadvertently bias the selection process toward people who know you or are already too favorable.
My experience in this area is not vast -- although it sometimes comes into play for larger corporate naming initiatives. So I may be missing other arguments in favor of hiring research recruiters. I'd be glad to hear those from other people so that I can learn something too.
I have never hired one. I've always sourced users either via cold email / call or ran ads to a survey via Facebook or Google.
I'm cheap though and rather learn directly for myself.
My company works with user research recruiters regularly. Here are some insights about agencies before you go ahead and employ one:
1. How may user research recruitments have they done earlier. The more experienced they are, the more they understand that user research recruitments are done on psychographics and not on demographics alone (as in Market Research). If the agency is not experienced, you would have to work a lot to get them to deliver acceptable quality of recruitments.
2. User recruitment agencies can be found across the globe. While working with them in different countries, we have found out that agencies from high trust countries (like Singapore) usually found far better participants with negligible screening. However, in low trust countries (like India), agencies will provide participants of 'passable' quality with a lot screening time at your end.
Related Questions
-
What are ways to find and engage B2B beta users for a brand new application?
Find apps that are B2B and go to the review sections. Specifically going to Google's play or Chrome store and look at reviews and follow them to Google+ to engage. I took that same angle for B2C app I was building last year. Check it out. http://blendah.com/post/37331434653/lean-startup-hackTom MasieroTM
-
How should I structure a customer meeting when doing customer development?
Steve Blank has already covered this in depth in his book 4 Steps to the Epiphany, as well as a video here: http://startupweekend.wistia.com/medias/tao3s8hf7l My approach is based on his outline, with a twist. 1) I try and conduct the interviews at the customers office or place of work, at minimum on their devide (computer, mobile phone) so I can ask to see how they work. 2) I never try and sell them on a the solution, but work hard to truly understand if/where the problem is. 3) Always provide guidance to the conversation, but ask open ended questions. 4) Ask questions like "What do you do 3 minutes before, and after, you do that action (or use our product)? Other tips would be - Write down the words they use. Metaphors and taxonomies are VERY important to ensuring your product is approachable. - Use 3 simple slides: Problem, Current Solutions, Proposed Solution Hope that helps.Dan MartellDM
-
We are trying to decide between a presales strategy and free/freemium app store launch for our mhealth self management app. Which should we pursue?
It really depends on whether this is ultimately a top-down or bottom-up approach and to what extent the end-user experience is compelling enough to act as a forcing function to enterprise adoption. A bottom-up distributed mobile app must be both viral and incredible engaging. Without proof that you have that (or absent proof, strong conviction) most are better off attempting to sell top-down. Happy to talk this through in a callTom WilliamsTW
-
Is there any typical questions for customers' pain points discovery or it's impossible to standardise?
I have built several multi-million dollar businesses using (2) very simple questions: "What makes you say that...." and "Tell me more...." No matter what someone says to you, you just keep asking one (or both) of the questions. If you do it 4 or 5 times in a row you'll learn everything you ever wanted to know.Dan WaldschmidtDW
-
How do you perform solid customer development and validate an idea whilst operating in stealth?
You should be so lucky that someone will steal your idea. The truth is that its all about execution and not ideas. Facebook wasn't the first social network, they just executed better. Same for Instagram, Yammer and Airbnb - all Billion dollar companies built in public.Dan MartellDM
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.