I'm researching practical ways for lean startups to grow using AI-driven marketing tools. I’d love to know your thoughts on whether working with an artificial intelligence developer or platforms like these is a practical and scalable approach for customer acquisition and marketing, or if startups should focus more on traditional methods in the early stages.
AI is a big term that needs lot of things. I advice that better focus on reducing cost through automation and AI is one of the tools that helps in the middle of all that.
Step 1: Define all processes, start with back end that is standard for any business, including marketing.
Step 2: Apply Business Analysis to define optimising areas
Step 3: Automate those areas but measure end to end so you dont just have one tool that is great at one thing.
Step 4: Then integrate AI in the step that need content generation or research (to start)
If you want to know about tools and how to do this then reach out
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