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SEO: Will redesigning a website (ground up) ruin the search ranking of a site?
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Sachin Bisaani, SEO, CRO and Social Media Consultant answered:

It can happen if you are changing URL's , I would recommended if you are changing url's then make a list of all Url's of your website for that you could use scream frog and 301 redirect old url's to new.

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