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Product Development: What is the best strategy to launch a new product
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Tonya Humes, "Here for the broken, the bold, and the becoming." answered:

The best strategy to launch a new product starts with believing in it—even before anyone else does.

1. Mindset First: If you don’t believe in your product, it doesn’t matter how polished your strategy is—it will fall flat. Confidence is contagious. Surround yourself with like-minded people who speak life into your vision and won’t let you shrink. That’s step one.

2. Protect What’s Yours: Before anything goes public, secure your idea. File your patents, trademarks, NDAs—whatever you need to do to own your creation legally. Protecting your work gives you power to pitch without fear.

3. Go Loud, Go Bold: Don’t wait for permission. Tell your story like it’s already a success. Step to investors, press, and partnerships with the mindset that what you’ve built matters—because it does.

4. Build Trust Early: Focus on real connection, not just numbers. Whether it’s one person in the room or one hundred watching online, show up with the same energy every time. Your consistency builds credibility—and people follow what feels solid.

5. Never Take No as Final: Every “no” is just redirection. Adjust the angle, not the goal. Keep pushing. Stay consistent. The energy you bring will eventually meet the right opportunity—and when it does, be ready.

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💬 Final Thought: Strategy is cool. But belief, protection, and boldness? That’s what makes it real. Walk like it’s already valuable—because it is. Just don’t fold, and don’t fumble.

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