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Go-to-market Strategy: What’s the best go-to-market strategy for a digital agency that supports SaaS founders and startups?
JC Quek, Business Transformer and Shepherd answered:

Your question covers two critical perspectives:
1. Does your solution appeal to your target clients?
2. What is the best Go-to-market strategy for digital agency solutions targeting SaaS founders and early-stage startups?

Your build sites, funnels, and MVPs - are these digital services, digital solutions, or digital solutions that address clients' current needs and drive business growth strategically? Strategically, positioning your solutions differently yields distinct go-to-market (GTM) strategies.

Next, you need to check the following:
1. How is product-market fit? 1-10 (10 = fit very well)
2. Can you describe your business model?
3. Who are your strategic partners, and what are their roles?
4. Are there skill gaps you need to address for you to GTM?
5. Refer to checklist 1, describe the value proposition.
6. Based on your current ICP, what is your SOM (servicesable Obtainable Market)?
7. Do you have sufficient resources to launch the GTM strategy?

Note:
SaaS founders and early-stage startups share a common fact: they often have low or no sales. SaaS founders
Early-stage startups' most resources are focused on shaping the business model and GTM readiness. SaaS founders require a considerable investment and a longer time to convert MVPs into viable products before achieving critical mass sales. Please ensure that your solutions are tailored to meet the separate needs. If resources are the constraint and you expect to face a bottleneck, you may consider focusing on SaaS founders or early-stage startups.

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