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Marketing: I am starting an advocacy program for my company. We are a B2B business. Any resources on successful B2B advocacy programs, tracking platforms?
RC
RC
Rebecca Caroe, I know how to find customers for your business answered:

I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius.

http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/

Should answer all your questions.
Re: tracking and measurement I'd say "PR mentions" is a good one, using online tracking code and discount codes leading to sales pages and revenue should be on your list.

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