1. Using PPC (Pay-Per-Click) to Get Leads Fast

PPC means you’re paying for people to see your content, usually on platforms like Google Ads or Facebook Ads.

Here’s how I use it for affiliate marketing:

1). I create a simple lead magnet (like a free ebook, checklist, or video) related to the affiliate product.

2). Then I run ads to a landing page that captures email addresses in exchange for that free offer.

3). Once people sign up, I follow up with automated emails that share value and promote my affiliate links.

PPC works fast, but you need a budget and you’ve got to test and tweak constantly to keep costs down and results up.

2. Using SEO to Build Long-Term Leads for Free

SEO is slower but powerful. You create helpful blog posts, YouTube videos, or review pages targeting keywords your audience is searching for.

For example:

1. If I’m promoting fitness products, I might write blog posts like “Best Home Workouts for Busy Moms” or “How to Choose the Right Protein Powder.”

2. I include affiliate links naturally in the content or in a free guide I offer in exchange for their email.

With SEO, the key is consistency. The more helpful and focused your content is, the better chance it has to rank in search results and bring in leads every day without paying for ads.

Final Tip:

I like to combine both: I use SEO for steady, free traffic and PPC when I want quick results or to test a new offer.