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MenuHow to Generate Leads for Affiliate Marketing Using PPC & SEO?
Could you please provide further clarification on this topic?
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To generate leads for affiliate marketing using PPC (Pay-Per-Click) and SEO (Search Engine Optimization), you need a two-pronged strategy: one focused on immediate results (PPC) and the other on long-term organic traffic (SEO). Here’s a detailed breakdown of how to approach both:
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🔹 1. PPC (Pay-Per-Click) for Affiliate Lead Generation
PPC is ideal for fast traffic and testing affiliate offers quickly.
✅ Steps to Get Started with PPC:
a. Choose the Right Platform
Google Ads: Best for search intent (e.g., “best protein powder for weight loss”).
Facebook Ads: Great for targeting specific interests and demographics.
Bing Ads: Cheaper than Google and less competition.
YouTube Ads: Effective for video-based product reviews or tutorials.
b. Target Long-Tail Keywords
These are more specific and cheaper (e.g., “best keto protein shake for women” instead of just “protein shake”).
Use tools like Google Keyword Planner, Ubersuggest, or Ahrefs.
c. Create a High-Converting Landing Page
Don’t direct users straight to the affiliate link (against many platforms’ TOS).
Use a landing page to collect emails or warm them up with content.
Example: product comparison chart, review article, or a free ebook in exchange for an email.
d. Split Test Your Ads
Test multiple versions of your ad copy and creative to find what works best.
Use A/B testing for different landing pages too.
e. Track Everything
Use UTM links and conversion tracking (Google Analytics + your affiliate dashboard).
Consider tools like Voluum, ClickMagick, or Google Tag Manager
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🔹 2. SEO for Affiliate Marketing (Organic Lead Generation)
SEO takes longer but builds authority and free traffic over time.
✅ Steps to Get Started with SEO:
a. Pick a Niche and Do Keyword Research
Focus on a niche with buying intent.
Look for “commercial intent” keywords like:
“Best X for Y”
“Top 10 X products”
“X vs Y comparison”
Tools: Ahrefs, SEMrush, LowFruits, Keywords Everywhere
b. Create Quality Content
Write helpful, in-depth blog posts that solve problems.
Content types that work well:
Product reviews
Buying guides
How-to articles with product mentions
Tutorials with affiliate links
c. Optimize On-Page SEO
Include keywords in titles, headings, meta descriptions, image alt texts, and URLs.
Use structured data (schema) for product reviews to stand out in search results.
d. Build Backlinks
Guest posting, HARO (Help A Reporter Out), niche edits,
1. Using PPC (Pay-Per-Click) to Get Leads Fast
PPC means you’re paying for people to see your content, usually on platforms like Google Ads or Facebook Ads.
Here’s how I use it for affiliate marketing:
1). I create a simple lead magnet (like a free ebook, checklist, or video) related to the affiliate product.
2). Then I run ads to a landing page that captures email addresses in exchange for that free offer.
3). Once people sign up, I follow up with automated emails that share value and promote my affiliate links.
PPC works fast, but you need a budget and you’ve got to test and tweak constantly to keep costs down and results up.
2. Using SEO to Build Long-Term Leads for Free
SEO is slower but powerful. You create helpful blog posts, YouTube videos, or review pages targeting keywords your audience is searching for.
For example:
1. If I’m promoting fitness products, I might write blog posts like “Best Home Workouts for Busy Moms” or “How to Choose the Right Protein Powder.”
2. I include affiliate links naturally in the content or in a free guide I offer in exchange for their email.
With SEO, the key is consistency. The more helpful and focused your content is, the better chance it has to rank in search results and bring in leads every day without paying for ads.
Final Tip:
I like to combine both: I use SEO for steady, free traffic and PPC when I want quick results or to test a new offer.
Related Questions
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Can I use affiliate marketing to earn more revenue instead of just showing AdSense ads?
There are tons of gaming offers on clickbank. Big market there for that.JS
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Can anyone recommend an affiliate network that helped you increase mobile app downloads?
I can help you with some real downloads that would get you Guaranteed App Reviews (Anywhere between 20-1000 App Reviews) Reviews drive the most number of future downloads. Feel Free to talk to me about this opportunity.EL
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How do we get influencers to work on a commission basis? We ran out of $ on PPC campaigns. I need an influencer expert.
Some of those same influencers who turned you down might have written about your service if you hadn't offered to pay them. You should have instead sent them a bag of dicks. If they're a celebrity, you can get their agent's address from http://contactanycelebrity.com/ (it sounds fake, but it's actually totally legit, agents actually send them info). If they don't have an agent, try to look for a 'fan mail' address that they might have posted on a video or something. If you can't get any relevant address, then look up their friends on social media instead, and offer to pay them $xxx cash to send a back of dicks to their friend, and a cut of whatever orders end up being generated by that (if the influencer ends up writing about it). There are more techniques you can use to get influencers to post for free about it. Send me a message if you want to discuss it more, or just to say thanks if any of these ideas work (I'd actually like to know). all the best, LeeLV
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How to improve active English skills and confidence communicate in English when I'm not from English speaking countries?
Practice. Practice. Practice. You will improve. Do you have people to practice with who can give you feedback?EM
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How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?
Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for them? You'd delete that email too. Best way to get their attention...get a referral from someone they know and trust. Get someone else they know and trust to introduce you (this is the whole reason I built my business www.reverralriver.com). Referrals work the best. Second best way...develop a relationship with them before asking for anything. Don't email and ask for something right away. You wouldn't ask someone to marry you on a first date would you? Develop the relationship slowly. Give them value before ever asking for anything in return. Over just a few short weeks you could easily establish a relationship to the point where you could actually mention an "ask" which should be very open-ended and create absolutely zero work/friction for the person you are asking. One of my favorite techniques to warm-up a relationship...just email and tell them you appreciated (insert an article they wrote or service they provide, whatever, just stroke their ego). Tell them you're a fan and often point people their way. Then go way above and beyond and find their physical mailing address (it's not that hard to do) and send them a small gift or hand-written postcard in the mail just to say thanks. Then email them once you know they got it and just say thanks again. Then start emailing them various articles or things they might think are valuable, I'd say no more than once every 4 days. Connect on LinkedIN and message them funny pictures or GIF's. Show them you're human. Make them laugh and smile and just say "Hey I appreciate all you've done so just wanted to return the favor and make you smile (insert funny GIF here)". Then, once they know who you are, don't ask them directly to partner...ask them if they know anyone who would be interested in partnering. Below is a template I've used with great success...and the beauty is that they will often ask for more info and get interested themselves, but usually only if you have offered them some sort of value to stand out amongst the crowd. --- Hey (prospect first name), Hope you laughed at the last GIF I sent. I was just wondering if you knew anyone that would be interested in a partnership/affiliate opportunity… Real quick summary… I’m building a SaaS that automates the process of asking for referrals…it uses artificial intelligence to find potential leads in your existing customers network and makes it super simple for your customers to make the referral (one click of a button). If you know anyone that has an audience of people that would benefit from something like this I'd be grateful for an intro. I won't let you down I promise if you can make an intro. I’ll draft up all the marketing material and do all of the work, so all they would have to do is say “ok”, hit copy, paste, and send and I’d be happy to pay them 25% commission for life (or if there is another payment structure in mind I’m happy to talk about it) So what do you think? Can you help me out? Thanks, Parker ---- If you found this useful please upvote. Book a call with me if you want to know more or if I can help further.PW
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