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MenuWhat are your best tips to find clients?
Every Freelancer knows the risk of unstable client business. There seems to be some industry professionals that clients flock to rather than others. What are they doing right? What are ways and websites where a start-up design company can find and convert new leads?
Answers
From my experience, many start-up companies find new clients and win contracts via various freelancing platforms; these are not just for individual contractors. I've worked with companies helping them get started on freelancing websites and win clients. It takes time and effort to start, but once you have established reputation you get invited for jobs and re-hired. When using freelancing platforms your payment is secured which is important for start-up - not all sites offer this though, always read the small print carefully.
You should also network locally. Find an event that is geared towards start-ups and surely someone there needs design work done.
If you have any further questions, just give a call.
There are many ways to make this happen and reasons. Some are organic, like being connected, influential, or in the right environment. For the rest, it is a hard road. Many go to services and gates to get new clients, others research, local networking, and partnerships. I like to build systems. When you understand your prospects you can position yourself to be the choice and find places where there is less competition.
The difference between McDonalds and the local burger joint that is going bankrupt is one thing: effective marketing.
Don't skimp on your marketing and you will become one of the businesses that "clients flock to"
I am one of those industry professionals that clients flock to. I am freelance graphic designer and spend on average an hour a day replying to potential clients who would like to work with me. I am on a great freelancing platform, where my skills, testimonial and portfolio are presented very well. It takes time to get highly rated - but very worth the effort in the beginning.
Building and monetizing a loyal client base takes a lot of diligence and skill.
Besides the referral agencies and other third party reliant methods, three things you must do are
1. You have to skillfully build a trusted brand
2. Build and grow a niche audience for your brand on- and off-line
3. Effectively engage your niche audience
4. Monetize Steps 1-3
Lets converse and I can work you through these steps in detail if interested.
Join Business Networking International BNI. http://bni.com/
As a freelancer, you're most likely to work with people who have met you or to whom you get introduced. BNI is all about getting referrals and from people who meet you every week. I've been a member for a year and it's transformed my business.
If you want coaching in how to write your 60 second pitch or create a new business tracking method that works, get in touch.
Related Questions
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How can we get happy clients to actually give referrals?
You need to make referrals a condition of doing business with you and do it upfront. Also, automate the referral ask. More details on "how to" below. To do this: During your first interactions with a client (NOT after you have delivered or closed the sale, that's a rookie mistake), you can tell them.... "Listen, it's our job to treat you guys so well that you'll not only come back to us over and over again when you need help...it's our job to treat you so well that you'll feel comfortable with us enough to send your friends and colleagues our way when they need our help. Does that make sense?" When they say "Yes" (and they won't say no) you say, "OK great, the way we do that is through referrals. So once you're happy and successful with us, we'll occasionally ask you for a referral. So, you get great work from a team you know and trust and you also get to connect people in your network to a service that you know works well so you look like a rockstar to your network.I want to make sure we can agree to that upfront? This is how we do business here and it holds us accountable to you and makes sure we deliver the absolute best product/service you've ever seen. So once you're happy will you send us referrals?" Once they agree, you now have permission, and a verbal contract that they will send you referrals. Now, treat them like gold with this mentality that you not only want to give them a great finished product, but you want them to refer you. That should drive the work. Once you've delivered...ask for the referral. Don't make the rookie mistake and just say one-time "hey do you know anyone that you could refer us to?" That will rarely work. Instead, ask "Hey, do you remember when we started this project and we both agreed that if we delivered and made you both happy and successful that you would refer us to people in your network?" Pause, shut up and listen, and let them say "yes". Ask them first "So are you happy with what we've delivered?" Pause, shut up and listen, and let them say "yes". If they hesitate at all, they aren't happy and won't refer. Don't hold back and dive-in deep here. Say "I sensed a little hesitation. What's up? What are we missing? I want to help." Figure out what's wrong, fix it, then ask them if they are happy. Then say, "well I've been looking at your connections on LinkedIN and I noticed you are connected to (enter 2 names and company names here). Can youintroduce us so we could have a conversation and get to know them?" The above means you have to do the research. You have to do the work. But the work upfront is much easier than dealing with a cold prospect. Most salespoeple/organizations just don't respect referrals enough to make them a priority. It's their loss and your gain if you follow this simple process. It's work. Just do the work and you might also find you get to know people and enjoy it. These are your customers. Treat them like people. Take care of them and they'll take care of you. Once you make the ask, continue to mine referral leads and ask once a month. Follow-up until they answer. Follow-up until they tell you to stop. Phone is best but email works too. Use it as an opportunity to maintain and develop the relationship. Truly care about your clients and they will never tell you to stop following up. It will be like talking to an old friend and often this process leads to more sales from your past clients as you stay top of mind. Want to automate this process... FULL DISCLOSURE FIRST: I co-founded www.referralriver.com If you want to automate the referral ask, try ReferralRiver. It's free and uses artificial intelligence to automatically research who is in your client's network and make the referral ask at the right time every month. It reduces your work significantly while you just Cc'ed on an email from your existing customers to new referral leads. It's freaking magical. There are other services out there as well like LeadDyno (more of an affiliate program). You should try it all but the truth is that you have to make the agreement upfront and you have to get serious about making referrals a priority. Book a call with me if you want to ask me any questions. Happy to help.PW
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How can I develop a good client base on Upwork or Elance as a freelancer?
I do a lot of business with people on Elance (which is now being merged into Upwork and is going away, so stick with Upwork). The real challenge for US-based workers (which you may or may not be) is the price competitive nature of jobs when competing against an international workforce. There are always going to be great workers in every country and sometimes in certain areas you just can't compete on price. For example, I do a lot of business with great people in the Philippines and their work is excellent, they speak perfect English, and they are very affordable. What I usually tell people who are first getting into the space is to be honest about that in your profile and do some jobs for near-free with private pricing so you can build up your profile with good ratings. There are some disadvantages to this approach, but I find it helps to get some jobs under your belt with employers. One of the keys is going to be differentiation. You have your industry listed but skills, language, specific experience, and other niche items are really going to help here. I'm a consumer of a lot of Upwork contractors so I'm happy to do a call and discuss my experience with you. I work with people all over the world on a regular basis and I've built my business around these assets.DL
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You'll find that to be the case on any outsourcing site. Focus on the reviews and comments left on a designer's profile. This will give you an idea of the quality of their work before contacting them. Further, check out LinkedIn and search for "freelance designer" or "freelance graphic design" and sift through the results. Good luck! They're out there!SN
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What I've done is write a book... Eventually there were 4 books and other special reports. I sell them on Amazon but often give them away to prospective clients. There is no greater pleasure than to submit a proposal to a prospect which includes the words...' I am an expert in this area and the author of the 2014 Best-Selling book on the topic... The second step is to implement a social media strategy based on groups. Set up a call with me if you'd like to know what else I've done. Cheers DaveDC
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