Market Research: They conduct surveys and analyze trends to understand customer demographics and preferences.

Customer Segmentation: By dividing the market into specific groups (age, interests, location), they tailor marketing efforts accordingly.

Lead Generation: They attract potential customers through online ads, social media, events, and referrals.

Networking: Building relationships at events and community gatherings helps connect with new customers.

Social Media: Engaging with customers and running targeted ads on social platforms boosts brand awareness.

Referral Programs: Incentivizing existing customers to refer friends and family can generate new leads.

CRM Systems: These help track interactions with potential customers and manage leads.

Direct Outreach: Cold calling and personalized emails allow for direct engagement with potential customers.

Product Demonstrations: Offering free trials or demos gives potential customers a hands-on experience.

Content Marketing: Sharing valuable content builds authority and attracts customers looking for information.