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Growth Hacking: Do I need to hire a "growth hacker" or "growth marketer?" What's the difference?
KM
KM
Khuram Malik, Digital and Marketing Strategist answered:

I haven't heard of the term 'Growth Marketer'. Silicon Valley seems to be full of buzz words, but essentially it's the difference between macro and micro perspective. A growth marketer likely works more strategically where as *generally* growth hackers work on specific pain points and challenges.

This is a gross generalisation because pure growth hacking should be a very strategic thing but the term is often mis-used.

What you should always start with is macro perspective i.e. Strategy.

This is my area of expertise so feel free to give me a call and I can work through the whole thing with you.

If you inbox me, i'll send you a link for a free call.

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