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Fundraising: As a new entrepreneur I have created Hair Care product but now need assistance in its marketing
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Christian Hirschmann, Governance, Risk & Compliance Expert answered:

Nowadays, launching a product so that it becomes a self-seller is hardly possible anymore. I assume your product isn't a cheap one. Higher prices require a marketing strategy. From my own experience, I first had to position myself as an expert and build myself as a brand. I sell my expertise and experiences, which is somewhat different from your product. If you have enough followers on all the channels where your potential customers are, you can always put your product in focus. Before that, just circle around. If you are your brand, show the effect of your product, not the product itself. For example, show women with results due to your product. Make potential customers curious. Find test clients on the condition that they share their experiences. Eventually, you might find an influencer who helps you promote the product with an affiliate program, etc.

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