Question
For some context, I’ve just launched a personalized hair care guide for women and set up an eCommerce store for it. I’ve done everything on my own, from product creation to building the store, and started reaching out to influencers to help promote it. They liked the guide, but when I offered a profit-sharing model instead of upfront payments, many declined or didn’t respond.
Now, I’m looking for some guidance, potential funding support, or even a partnership to bring this project to life. If someone here is interested, I’d be happy to share the guide for a closer look, and if you find it worthwhile, I’d greatly appreciate assistance in marketing and scaling this.
Any advice or support would mean a lot!
Answer
Nowadays, launching a product so that it becomes a self-seller is hardly possible anymore. I assume your product isn't a cheap one. Higher prices require a marketing strategy. From my own experience, I first had to position myself as an expert and build myself as a brand. I sell my expertise and experiences, which is somewhat different from your product. If you have enough followers on all the channels where your potential customers are, you can always put your product in focus. Before that, just circle around. If you are your brand, show the effect of your product, not the product itself. For example, show women with results due to your product. Make potential customers curious. Find test clients on the condition that they share their experiences. Eventually, you might find an influencer who helps you promote the product with an affiliate program, etc.
