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Fundraising: As a new entrepreneur I have created Hair Care product but now need assistance in its marketing
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ERIC KWAKU ASARE, Specialist in Customer Acquisition And Retention. answered:

Creating a product is just the first step, but it doesn't guarantee market success or secure funding. In my view, the product seems to have been developed based on your personal passion for entrepreneurship rather than a clear understanding of what your target customers are willing to pay for or why they would switch from their current choices. Why do I say this? "Hair care product" is a broad, generic term. You need to be specific about the type of product you're offering—is it for black hair, white hair, or another demographic? Is it intended for children, adults, men, women, or all of the above? What unique benefits does it provide? Who exactly is your target audience, where do they spend their time, and what sets your product apart from others?

These are essential questions to answer before you even begin considering marketing strategies or partnerships. Let me know if you'd like assistance in developing a comprehensive marketing plan.

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