Question
For some context, I’ve just launched a personalized hair care guide for women and set up an eCommerce store for it. I’ve done everything on my own, from product creation to building the store, and started reaching out to influencers to help promote it. They liked the guide, but when I offered a profit-sharing model instead of upfront payments, many declined or didn’t respond.
Now, I’m looking for some guidance, potential funding support, or even a partnership to bring this project to life. If someone here is interested, I’d be happy to share the guide for a closer look, and if you find it worthwhile, I’d greatly appreciate assistance in marketing and scaling this.
Any advice or support would mean a lot!
Answer
Creating a product is just the first step, but it doesn't guarantee market success or secure funding. In my view, the product seems to have been developed based on your personal passion for entrepreneurship rather than a clear understanding of what your target customers are willing to pay for or why they would switch from their current choices. Why do I say this? "Hair care product" is a broad, generic term. You need to be specific about the type of product you're offering—is it for black hair, white hair, or another demographic? Is it intended for children, adults, men, women, or all of the above? What unique benefits does it provide? Who exactly is your target audience, where do they spend their time, and what sets your product apart from others?
These are essential questions to answer before you even begin considering marketing strategies or partnerships. Let me know if you'd like assistance in developing a comprehensive marketing plan.
