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MenuComo funciona esse app?
Isso é confiável?
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Social Media Strategy
1 answer
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a year ago
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DB
DB
O Clarity.fm conecta especialistas a buscadores de conselhos. Após registrar-se e definir sua taxa por minuto, especialistas compartilham suas habilidades em um perfil detalhado. Consultantes procuram por especialistas adequados, agendam chamadas com base na disponibilidade do especialista e realizam as conversas diretamente na plataforma. Os pagamentos são processados automaticamente. Com foco em diversos campos, o Clarity.fm facilita a troca eficiente de conhecimentos, proporcionando orientação personalizada e remuneração justa para os especialistas.
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What are successful social media marketing strategies to reach physicians?
I work extensively in the healthcare market. In particular I have quite a bit of experience marketing to MDs and other healthcare providers. And in my experience - that audience is not likely to be reached via social media. Medical professionals (particularly MDs) are mainly offline. Online business related activity is generally limited to reading journals and correspondence with other medical professionals. In fact - they have such a huge "target" painted on their back that they are very challenging to market TO at all. This is not to say that you can't be successful in working with them. Only that if you "target" them you're likely to get stonewalled. I'm curious why you are intent on reaching them in this manner (i.e. social media)? One of the main tenets I teach my coaching students is to find out where your market is... Not to choose a form of media (i.e. twitter, FB, etc) and hope to reach them there. You may have greater success (and waste less time/money) re-thinking your business model. I can certainly help with this if you decide to go in that direction. In any case - Best of luck!DB
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How would you go about finding your intial target market/user group for a business social network?
I have to ask: Did you already develop your product? The best advice, which I love, is from Seth Godin. He said something along the lines of "Don't find customers for your product, find products for your customers." Always start with a customer you want to be in service to, and look to solve their problems.LT
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