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MenuWhy is no one requesting for call from those with no reviews, I can't wait to show my skills to my first caller, is it not after calls comes reviews?
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then you goal is to get the first review, drop your price - offer to give your fee to charity - give people a reason to try you out.
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What advice would you give for cold calling via email?
It's a pretty broad question (cold calling for what?) - but in general, avoid it if you can.
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What are strategies to get ahold of the decision makers behind corporate speakers and training programs at large companies?
My first startup was exactly in this space. We topped out at $500K/year before the 2009 recession trashed our client roster. I'd be happy to discuss what worked for us.
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Do you have tips/technique for cold calling businesses for an interview to learn more about an industry I am interested in?
If I understand your question correctly, you are asking about information interviews. That is the term. People are cooperative and like to show off what they know (I'm doing it right now!). So let them. This isn't hard. Nearly everyone you call will be open to at least talking with you on the phone for a few minutes. You may have to schedule a time to call back or meet in person later, and that's fine. So say there's a job you want to do, you think, and you'd like to find out more about it. The funny thing is, the same job done at different companies can be totally different experiences because of cultures. So it's best to talk to three or four people doing that job at separate firms to get perspective. To find these people is not difficult. You can use LinkedIn. Or you can use a simple method called the Little Unsure technique, where you ask the receptionist, "Hi, I'm not sure who I should speak with...I'm looking for the person who does [whatever role it is]. But again, I'm not sure who that would be there..." and trail off. This method is very effective. You may get voicemail. 3/4 times the person you're calling won't be available to take your call. Don't take it personally. Leave a quick message or call back later now that you have the name. For messages or live answers, say you are doing some research, are interested in the role they have and are wondering if it's right for you. If they could speak with you for about 15 minutes, it would be very helpful. If now's not a good time, when would work? Have your questions ready. They may want to go ahead right now. I have had employees get time for such interviews in person approved by their boss...again, people want to be cooperative. Once in awhile you may find someone who is "too busy". Simply move on. No big deal. That person is probably not a fit anyway. The higher you go in larger organizations, the nicer the people you'll find. How did the leaders in most organizations get there? The Sales career path. They know all about cold calling. The appreciate it. Nearly all of the success factors here are getting past your fears. These fears are simply not valid. They don't hold true in the real world. Nearly everyone is flattered someone would ask their opinion. Go find out whether this job is really something you want. And you'll also find out what kind of different corporate cultures exist...which will play a big part in your job selection, if you're smart. Don't be in "I'll Take Anything" mode. Start sorting.
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Is cold mailing/calling dead?
I don't think they're dead - but changing communication trends have created new challenges. Calling someone on their cell phone is considered rude and people are increasingly ignoring their office phones. As for email, we are inundated with an ever increasing load in email - making cold emailing less and less effective. But the deeper question is "Is Cold Prospecting Dead". To that, I give an emphatic 'no'. Seasoned sales professionals like to prattle on about how its relationships, referrals, and the art of the pitch/close... but only because they've forgotten how hard it is to get the machine running. Aaron Ross' predictable revenue is a modified version of traditional prospecting. People have to become specialized, disciplined, and rely on tools to help you be more efficient. But the underlying concept holds true: In absence of higher yielding lead sources, cold prospecting is superior to doing nothing. If you believe that principal, then you do *everything* you can to grow sales that is *NOT* cold prospecting... but the key is to 'grow sales'. In absence of any more effective method/technique, get back on the phones and email and become a student of prospecting. Maybe the better answer is "Cold Prospecting is Dead for those that don't learn how to do it in today's changing environment" Pro Tip: Communicating through LinkedIn, Twitter, and other online channels is still cold prospecting. Setting up tools like Cadence to handle your prospecting emails is still cold emailing... just more evolved versions of them :)
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How to go past gate keepers in calling?
There's a reason that most CEOs and M.D.s are hard to get to and why their gatekeepers won't let you through... They WANT it that way. They are constantly being bombarded by people trying to sell them something! My best advice is to discover ways to put the target on YOUR back. Position your business/product/service in a way that compels them (or more likely someone from their office) to contact YOU. Tip: Make sure you develop and maintain an very high level of integrity - because even if you get through to one and make a sale - if your product/service is of poor quality then word will spread and your reputation will get destroyed. Best of luck!