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MenuWhat method of Brain Storming should I use when looking for COMMITTED leads?
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So, you are looking for leads to call you. That's a very good idea.
Cold calling is not the solution. Don't get me wrong, cold calling works. I have successfully built a company using cold calling. But that was some time ago and now it's extremely difficult to get people on the phone.
The solution to this is lead generation using LinkedIn. You can search for your ideal customers, request a connection and once accepted start a dialogue.
This works. I have personally closed over 6 figures in business this way and my students and my clients as well.
LinkedIn can also be used to make people connect with you and request your help.
I am happy to jump on a call with you and explain how this all works in detail and answer all your questions.
You may do value-leading outreach campaigns on LinkedIn and email (no selling) so your target customers, after doing outbound marketing campaigns, would call you:
But this strategy requires lots of patience and if you think you don't have that, don't do this advice:
1. Sign up to LinkedIn sales navigator one month trial
2. Use linkedhelper.com Google chrome for $15 a month then automate your outreach
3. Connect and reach out directly to your target clients and build real relationships with them (don't sell). When they accept your LI invites, you'll have access to their profiles like professional interests data you can use when connecting and building rapport with them.
4. Offer them help or offer free value (you can be creative on what you're going to offer them for free).
5. Find free CRM like hubspot so you could track history of convo with them
6. Follow them on LinkedIn and greet them on their birthdays, work anniversaries, change of roles, etc.
You may harvest low-hanging fruits along the process but you need, again, to have loong patience to execute this strategy.
The goal is to cement your solution(s) to their minds. If you can do that, you can have them call you when their needs for your service/product arises...
Here are some tips for brainstorming how to pre-qualify cold leads before calling them:
Research common pain points or challenges within the industry or niche of the type of businesses or people you want to target. What keeps them up at night? What problems do they constantly face?
Think about complementary products or services that your offer could help address those pain points. For example, if you offer expensive consulting, target businesses that need help with growth, strategy, processes, etc.
Look at industry trends and upcoming changes and disruptions. How could your offer help businesses prepare for or capitalize on those shifts? Target businesses that would be most impacted.
Browse industry forums, Reddit, and Quora for common questions or discussions. This gives insights into the real problems businesses face that your offer could solve.
Leverage your network. Speak to people you know in different industries to understand challenges from an insider perspective.
Read industry publications, blogs, and reports. Look for topics or headlines that indicate potential demand for your solution.
Consider demographic factors (location, size, revenue level, years in business, etc.) that indicate a business or individual is more likely to need or benefit from your offer.
Test assumptions by calling a few leads from the target list and asking questions to validate pain points and interest in your solution before a full pitch.
The goal is to identify a profile of leads most likely to be receptive to learning about your offer based on real problems or needs. With brainstorming and testing, you can pre-qualify leads to increase the chances of productive calls. Let me know if any part needs more clarification!
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