Loading...
Answers
MenuDo you have tips/technique for cold calling businesses for an interview to learn more about an industry I am interested in?
This question has no further details.
Answers
If I understand your question correctly, you are asking about information interviews. That is the term.
People are cooperative and like to show off what they know (I'm doing it right now!). So let them.
This isn't hard. Nearly everyone you call will be open to at least talking with you on the phone for a few minutes. You may have to schedule a time to call back or meet in person later, and that's fine.
So say there's a job you want to do, you think, and you'd like to find out more about it. The funny thing is, the same job done at different companies can be totally different experiences because of cultures. So it's best to talk to three or four people doing that job at separate firms to get perspective.
To find these people is not difficult. You can use LinkedIn. Or you can use a simple method called the Little Unsure technique, where you ask the receptionist, "Hi, I'm not sure who I should speak with...I'm looking for the person who does [whatever role it is]. But again, I'm not sure who that would be there..." and trail off.
This method is very effective.
You may get voicemail. 3/4 times the person you're calling won't be available to take your call. Don't take it personally. Leave a quick message or call back later now that you have the name.
For messages or live answers, say you are doing some research, are interested in the role they have and are wondering if it's right for you. If they could speak with you for about 15 minutes, it would be very helpful. If now's not a good time, when would work?
Have your questions ready. They may want to go ahead right now.
I have had employees get time for such interviews in person approved by their boss...again, people want to be cooperative. Once in awhile you may find someone who is "too busy". Simply move on. No big deal. That person is probably not a fit anyway.
The higher you go in larger organizations, the nicer the people you'll find. How did the leaders in most organizations get there? The Sales career path. They know all about cold calling. The appreciate it.
Nearly all of the success factors here are getting past your fears. These fears are simply not valid. They don't hold true in the real world. Nearly everyone is flattered someone would ask their opinion. Go find out whether this job is really something you want. And you'll also find out what kind of different corporate cultures exist...which will play a big part in your job selection, if you're smart.
Don't be in "I'll Take Anything" mode. Start sorting.
Start by asking the business owner for a 10 minute phone call in order to ask them a few questions. This is a low threshold way of getting them to say yes. Many times, if your questions are interesting, they'll spend 30 minutes or more with you.
I've worked in sales and business development for more than a decade. In college I sold security alarm systems door-to-door, and worked as a telemarketer. Journalism is a lot like sales, you have to find answers, and there is more than one person who can give you the information you need--as long as you're willing to look. Fear of rejection is natural, but it's a matter of getting started, and being resilient enough to bounce back.
The best way to get in front of your prospects is to frame the discussion in ways that emphasize how they benefit from talking to you. Your goal is to help them solve a problem. A painful problem. When you demonstrate that you already understand some of the problems facing businesses in their industry, you enhance your credibility, and show that you've already done some homework.
Often industry associations or trade groups have a membership directory on the website. It's fairly easy to find websites and pertinent details even if the companies listed don't have have contact info. Some industries have major trade shows and conferences. The conference exhibitors are often listed in a program. This is a quick way to find out who is spending money to be featured in front of their fellow industry players, and who is already a leading voice. Finding exhibitor info is often as simple as a Google search.
I hope you've found this helpful. I'm happy to discuss some strategies with you on a call, if you have further questions.
All best,
~C
Related Questions
-
What advice do you give to a 16 year old entrepreneur with a start up idea?
First, hat tip to you for being a young entrepreneur. Keep it up! If you have the funds to build out your MVP, hire a developer and possibly a mentor. If your idea is marketable, you don't need to give up equity by bringing in a co-founder. If this is your entrepreneurial venture, I would recommend you do retain a coach to help you see all the things you may not know. Have you already done your SWOT analysis? Have you identified your target market? What is your marketing plan? What will be your operating expenses? There are lots of questions to ask. If you would a free call, I'd be happy to help you in more detail. Just use this link to schedule your free call... https://clarity.fm/kevinmccarthy/FreeConsult Best regards, Kevin McCarthy Www.kevinmccarthy.comKM
-
I have an idea for a start up, but I don't know how to code, whats the next step?
Hello, If you have time, I suggest that you learn coding yourself. That saves you money but takes a great amount of time to do. And if your interested, I'm a coder myself. You can give me a call and we'll discuss the details of your idea.GS
-
How can I make a million dollars?
First, I agree with Chad in that the pure pursuit of money is unlikely to render anything significant. By using a monetary value as a primary goal, you're only diluting the real drivers of success: passion, crafting great customer experiences, building an incredible team and culture etc. That said, making $1m isn't that hard. :) I love this thinking by Amy Hoy and that's how I would go about making $1m: http://unicornfree.com/30x500. Using that logic, this is what I'd do: * To earn $1m in a year, I need to earn +- $80k a month. * To earn $80k a month, I need 1600 customers paying me $50 per month. * So what can I build that could attract 1600 people to pay me $50? * Or, what could I build that could attract 400 people to pay me $200 per month? This logic works on two drivers: * Cumulative revenue and growth. So SaaS works best in this regard, as you only need to focus on having new signups that are greater than your churn. * Building something that people are willing to (really) pay for and going for quality over quantity. If you are building something that sells for $5 pm, you'll need to sell at much higher volumes (which are tricky). In terms of doing that, these are the areas of my business that I would prioritize: 1. Build an awesome team that do things they're passionate about. 2. Prioritize customer experiences above anything else. Do everything in your power (regardless of whether it can't scale) to add value and help your customers. 3. Build a brand and reputation that has long-lasting value.AP
-
How can I become an idea person, as a professional title?
One word: Royalties This means you generate the idea and develop it enough to look interesting to a larger company who would be willing to pay you a royalty for your idea. This happens all the time. Rock stars, authors and scientists routinely license their creative ideas to other companies who pay them a royalty. Anyone can do it. Your business, therefore, would be a think tank. You (and your team, if you have one) would consider the world's problems, see what kinds of companies are trying to solve those problems, and then develop compelling solutions that they can license from you. You have to be able to sell your idea and develop a nice presentation, a little market research and an understanding of basic trademark and patent law. The nice thing about doing this is that if you develop enough cool ideas you will have royalties coming in from a lot of different sources, this creates a stable, passive revenue stream that requires little or no work to maintain. Start in your spare time and plan on the process taking 3-5 years. Set a goal to have a few products in the market that provide enough revenue (royalties) to cover your basic living expenses. Then you can quit your day job and dedicate more time and increase the momentum. A good idea business should have dozens, if not hundreds of license contracts generating royalties. It's possible to pull this off. And it is a fun job (I'm speaking from experience).MM
-
Which products or services can be sold easily through cold-calling to businesses?
I used to sell event sponsorships via phone, so I think you can sell everything if you want, but you need to make pre-sale emails, find great contacts e t. c. Try to sell expensive tickets on business events, for example. The % you can get from organisers also depends on your negotiation skills, because they can offer a good deal for you.IG
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.