I sugest you research this keyword "Growth Hacking".

One strategy that can be highly effective is to develop strategic partnerships with other musicians, artists, or brands. By teaming up with like-minded individuals or companies, you can tap into their audience and reach new fans that may not have been aware of your music previously.

Co-marketing initiatives are a great way to achieve this, as you can collaborate on content or promotions that will benefit both parties.

In a strategic partnership, 1+1=3, as you are able to leverage the strengths of each party to create something even better.