I am a huge advocate of building and maintaining your "Tribe" - Great book by Seth Godin, that we have used to build and grow our business. Stand for something specific and simple, and start with your personal ecosystem - and extend in concentric circles from there. Find ways to feed this network through giving into it - and quickly you will find that 10 hard core supporters become 100 and then 1000. It's hard to believe at first - but it works. Who do I know ? Are they the right kind of prospects ? You are selling you, at the end of the day.