I'm looking to do a direct mail camping alongside a Facebook ad campaign. The direct mail camping allows me to direct specific homes and homeowners while the Facebook campaign allow for retargeting. Has anyone done anything like this before?
I do this on a semi regular basis. I call it triangulating my farm areas. I create a profile of the persona who lives in the area(s), run a few ads, some broad some targeted online fb ads, and then I also follow up with postcards, mail in letters, or mail in offers. Each time, each campaign is adjusted to try different calls to action.
