Many real estate professionals use a combination of digital and traditional marketing tactics to reach potential buyers and sellers. Running Facebook ads alongside a direct mail campaign is one such strategy that can be effective.

Facebook ads allow real estate professionals to target specific demographics, such as people looking to buy or sell a home in a specific area, and to reach them with highly targeted and personalized ads. Direct mail, on the other hand, allows real estate professionals to reach a larger audience and can be especially effective for reaching older demographics who may not be as active on social media.

Combining these two tactics can be a powerful way to reach a broader range of potential buyers and sellers. For example, a real estate professional can use Facebook ads to reach younger, tech-savvy buyers, and then follow up with a direct mail campaign to reach older, less tech-savvy buyers. Additionally, you can use the tracking options and data from the Facebook ads campaigns to adjust your direct mail campaign and make it more effective.

It's worth noting that the success of this strategy will depend on several factors, such as the targeting, the messaging, the quality of the content, and the audience of the real estate professional, among other things. Also, it is important to track and measure the results of both campaigns to see which one is performing better and optimize it accordingly.