I sell beauty tools & equipment to salons/beauty spas, what's the best way to market your business and acquire new customers who clearly already have other suppliers in place?
Because this is highly localized, and in the beauty industry it's common for people to ask for referrals from people they know/like/trust.. I would suggest trying to go after some local influencers. Reach on Instagram, send them a direct message - tell them you'll give them a free service and if they had a positive experience you'd appreciate them posting about it on their social media. Once folks start to see you do a great job and can see their friends/folks they follow have gone to you and they like the results, you'll start getting business organically.
