Best way to market and acquire salon & beauty spa customers?

Did you know that having an fancy expensive website doesn't do it either...I mean you can pour thousands of dollars into a website... but without traffic, it wont be worth it... Find you target demographic.. Schools, Community Centers etc... and go old school... HANG UP A FLYER!.... that will get you going... if your product is awesome... the organic word to mouth method will get you students... So two things.... do not be afraid to go OLD SCHOOL... and be sure that your product is of quality...

How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers than the one you are targeting 2) Demonstrate how you will support sales with a marketing plan. Marketing mitigates sales risk and that's a retailer's #1 concern and 3) Prove you will deliver flawless vendor execution. There are many hiccups that happen along the supply chain and it takes an experienced company to flawlessly deliver inventory to the right stores/DC's in the right quantity on the right day. The best way to prove this is by showing that you are currently working with retailers of the same magnitude. So in short, you have to scale up slowly - from small retailers to larger retailers - in order to manage risk, build sales traction, build brand awareness, and manage cash flow. How to contact them and sell to them? Use Linked In to find retail buyers. I have a short video on how to do this: https://www.youtube.com/watch?v=ZwbfUMRHiq0 Trade shows are also effective; you can get the mailing address of retail buyers in attendance plus meet them face to face if they come to your booth. Also, network within your industry. You'll find your peers are wiling to trade buyer lists with you. But in short, don't bother reaching out to a retail buyer until you have talking points that address those 3 things I mentioned above all. I'm happy to do a clarity call if you have follow up questions.

I think you're looking at this the wrong way. Your customer acquisition cost is not something you should benchmark against other businesses. Without knowing more, like your short and long-term goals, it's impossible to answer. Two companies with similar business models may have different answers to this question. A venture-backed startup trying to keep up with aggressive revenue goals may be able to stomach an astronomical CAC. A bootstrapped startup that is not seeking venture money may aim for slower growth and much lower CAC. I suggest setting up a call with a marketing or finance expert to determine what CAC is appropriate for your company and how to get there.

Find apps that are B2B and go to the review sections. Specifically going to Google's play or Chrome store and look at reviews and follow them to Google+ to engage. I took that same angle for B2C app I was building last year. Check it out. http://blendah.com/post/37331434653/lean-startup-hack

Before you spend $ or time marketing your service / website, ensure that your brand itself is quite strong. For example, if your name or domain is awkward, ambiguous, or off-putting, then every dollar and hour you spend promoting your brand will work less efficiently in your favor than if you were spending the same amount of money and time marketing something more robust and attractive.