I started a retail DTC brand with a very unique niche and USP www.ENBYNYC.com
It depends in which kind of marketing you are interested in. How u win ur costomer currently?
Given your niche (which is incredibly impactful!) the best solution for you would be to work with a mentor/coach to position your brand in an AUTHENTIC way. The emotional journey of your target audience is quite an intense one so your marketing approach needs to take that into account. For inbound, it would be useful to build an educational angle, turning your website into the go-to resource library for your visitors. Think of the most pressing questions they would have and start creating content that answers these questions + upsells your products as the solution.
For outbound, I'd recommend reaching out to associations, foundations, NGOs etc that organize events for your niche. Also, partnering up with suppliers / clinics that serve your niche would be a fast track to get your products in front of the right audience.
I can helpyour business development and promotion. Contact: WhatsApp: +91-9207345210. E-mail: seriraj@gmail.com
I worked with various businesses to design their preferred marketing approach. My best advice would be to figure out what you're after and present that to your coach.
Once you know your destination, it is easier to figure out how to get there. An easy example might be to drive traffic. A more complex one would be to partner with another business to piggy back on their distribution.
Feel free to reach out if you need further help.
Your product and website looks really good, although it’s an emerging market which is great its still slightly niche with a slightly limited customer base. I would love to help you with advert design and advertising strategies to appeal to this ever growing market, feel free to drop me a message for further discussions.
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