After validating online price points and demand for a product I sold on eBay and Amazon, my business partner and I invested in our own website, which we made more profitable in under 5 years than the same product being sold in 16,000+ brick and mortar stores across North America. Bricks and mortar stores are just extensions of Amazon - tight margins, and ready to replace you at a moment's notice, and audiences you don't own. If you have a strong product, going from Amazon to your own website first, and then expanding to bricks and mortar later is the way to go.

In one call we can build out a GTM roadmap together. But it will primarily focus on contextual advertising, retargeting, and (depending on your niche) SEO, with a few secondary layers: other ad platforms, Social, Partnerships and Affiliates.

To get into bricks and mortar, it depends on your product. The beginning requires strategies to ensure that store leadership is getting regular inquiries about the availability of your product, and that once in a store you are showing consistent results for them to keep you past an initial trial period. But even then, margins will always be tighter - and customer relationships impossible to establish for repeat sales - in physical stores compared to your owned webstore.